MarketScale Media Center

Key Points: Female participation has traditionally been low in AV and Technology Industries. Women find having a lack of role models and unequal growth opportunities as obstacles. Cory Schaeffer believes the AV Industry has a lot to offer women and hopes they come back post-pandemic. Commentary: Female participation in AV and technology industries has…

Universities have made some sweeping changes and added new capabilities to their offerings after the pandemic forced most schools to adapt. Now networks and systems are preparing to support hybrid and in-person learning, as well as synchronous and asynchronous choices for nontraditional students. While at this year’s InfoComm, we asked Lex Peters, UX Designer…

Key Points: A Gitlab report recently showed that 80% of remote workers would recommend working remotely to a friend. Being able to interface with colleagues anywhere enables employers to offer more services to benefit employees. Companies are seeing employees want to strategize how they can get time back into their day to increase personal…

InfoComm returned with a bang in 2021, bringing together innovative companies from across the world of AV in Orlando, Florida. MarketScale was there to bring you the top insights and analysis from some of the brightest minds in the industry. Here are 5 of our best moments of InfoComm 2021. 5: Stadiums Were Not…

Key Points: Nyere Hollingsworth speaks with Tyler Kern on how Under Armour uses AV The virtual presence is just as significant as the physical presence of people in the room. Commentary: InfoComm 2021 may be AV’s big show of the year, but that doesn’t mean it’s not an attractive time and resource investment for…

Key Points: The AV industry has faced significant challenges over the past year. The AV industry has found comradery in dealing with the challenges. One of the challenges is the labor shortage that’s impacted the industry. Commentary: InfoComm 2021 is in full swing, finally giving the AV industry the reunion it deserves. Behind every…

The MarketScale team is checking in with AV’s biggest names and most innovative product developers at InfoComm 2021, and that includes hearing from the companies that supported mass adoptions of AVoIP infrastructure over the last year, like industry leader Netgear. John Henkel, Pro AV Product Marketing Manager for Netgear Business, joined us at the InfoComm…

The pandemic left lasting impacts on industry demographics and workflows; the AV industry is no exception. Our team on the ground at InfoComm 2021 wanted to get a pulse for some of the ways COVID left women in AV with less work and resources, as well as whether AV design work itself has shifted in…

Key Points: The pandemic shifted the traditional office model. The notion of  hybrid work has been building for a long time. Companies must now focus on leveraging technology to empower employees to work from anywhere. Commentary: The events of 2020 forever changed how and where we work, disrupting the traditional office model. At InfoComm…

Key Points: The cost in the LED market has dramatically decreased from a manufacturing perspective and a consumer demand perspective, LED’s are a lot more attainable. The LED market is expected to heat up and have a big push starting next year. Touchless interactivity is going to be the new “natural experience,” according to…