Forward Annual Conference 2024

At the Visual Matrix Forward Annual Conference 2024, innovation wasn’t just a buzzword—it was a call to action. As independent hoteliers navigate an increasingly complex digital landscape, the conference offered a vital space for collaboration, fresh perspectives, and practical tech solutions tailored to real-world challenges. With automation, data intelligence, and guest experience at the forefront, Visual Matrix is redefining what it means to empower hospitality professionals in a post-pandemic era. This isn’t just the future of hotel management—it’s a movement to future-proof the industry itself.

Recent Episodes

The hospitality industry has weathered enormous shifts in the last five years, from pandemic‑era shutdowns to evolving guest expectations. Although hotels are projected to add over 14,000 employees in 2025, staffing levels are still well below pre‑pandemic (2019) figures. For hotel professionals, visibility and adaptability are critical, not only in operations but in how they…

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…