Recent Posts

AI and the Future of Creativity
Aby Varma - September 22, 2025In this episode of The Marketing AI SparkCast, Aby Varmafounder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategicallyhosts Christian Herrity, Creative Director and AI Lead at Accenture Song. The conversation dives deep into how AI is reshaping the creative process, from rapid prototyping and world-building to storytelling and production.
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From Marketing Automation to Autonomous AI Marketing
Aby Varma - August 1, 2025wistia-player[media-id='nquqbg4dmk']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
Aby Varma - June 30, 2025wistia-player[media-id='4o4bhnm4ze']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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From Search (SEO) to Answers with Generative AI
Aby Varma - May 27, 2025In this episode of The Marketing AI SparkCast, Aby Varmafounder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategicallyhosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly mediated by generative AI systems rather than traditional search engines.
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From Queries to Conversations with AI in Marketing Analytics
Aby Varma - April 21, 2025In this episode of the SparkCast, Aby Varmafounder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategicallysits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area.
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AI and The Future of Video Storytelling
Aby Varma - February 27, 2025In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AIs impact on video storytelling. They explore AIs role in video transformation, storytelling challenges, and how brands can balance automation with authenticity.
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