Aby Varma

AI-in-Marketing Futurist

Host of The Marketing AI SparkCast. AI Optimist and Futurist. Global B2B Marketing Leader.

Aby Varma is a transformative CMO with extensive experience in driving growth and positive business outcomes through innovative B2B marketing strategies, recognized for blending compelling narratives with digital creativity to enhance brand engagement, lead generation, and customer loyalty. Varma excels in fostering cross-functional collaboration between marketing, sales, and product teams, enhancing efficiency and revenue operations. His leadership has been pivotal in guiding high-performing teams and navigating complex, multinational corporate environments, resulting in global market expansion and optimized strategies. As an exceptional executive communicator, Varma effectively influences stakeholders and secures buy-ins for key initiatives, underlined by his adaptability and dedication to positive business results.

He has been influential in the Forbes Communications Council since July 2022, sharing insights on marketing and digital. At Hexagon AB, Varma held roles including Senior Vice President of Marketing and Executive Director of Marketing, Go-To-Market & Digital Strategy, showcasing skills in lead generation, sales enablement, and AI. His earlier tenure at Intergraph Corporation as Global Marketing Director, Digital, further highlights his expertise in B2B marketing. Varma's academic credentials include an MBA in Marketing & Management Information Systems from Alabama Agricultural and Mechanical University and a Masters in International Business from the Indian Institute of Foreign Trade. His extensive background and forward-thinking approach position him as a key figure in the evolving landscape of marketing and AI.

Artificial Intelligence

Marketing strategy

Digital Content

Brand Strategy

Marketing AI Adoption in B2B Enterprises

Aby Varma - January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electrics Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing.

Business Services

Adopting AI is Not a Marketing Strategy

Aby Varma - December 2, 2024

In this episode of Marketing AI SparkCast, host Aby Varma, the founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically discusses the nuances of AI integration with marketing and content expert Rob Rose. Together, they explore that AI adoption is not a standalone strategy but technology that should be used to add strategic value.

Business Services

Navigating the AI Wave in Event Technology

Aby Varma - October 14, 2024

In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.

Business Services

The Future of Brand-Agency Dynamic in the Age of AI

Aby Varma - September 17, 2024

Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI's efficiency to manage agency collaborations.

Articles

How to Champion AI in Marketing

Aby Varma - September 4, 2024

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessicasinspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises.

Articles

Practical Tips for Adopting AI in Marketing

Aby Varma - August 10, 2024

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, hosts Ruth Favela, the AI Marketing Manager at Tomorrow.io.