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Aby Varma

AI-in-Marketing Futurist

Host of The Marketing AI SparkCast. AI Optimist and Futurist. Global B2B Marketing Leader.

Aby Varma is a transformative CMO with extensive experience in driving growth and positive business outcomes through innovative B2B marketing strategies, recognized for blending compelling narratives with digital creativity to enhance brand engagement, lead generation, and customer loyalty. Varma excels in fostering cross-functional collaboration between marketing, sales, and product teams, enhancing efficiency and revenue operations. His leadership has been pivotal in guiding high-performing teams and navigating complex, multinational corporate environments, resulting in global market expansion and optimized strategies. As an exceptional executive communicator, Varma effectively influences stakeholders and secures buy-ins for key initiatives, underlined by his adaptability and dedication to positive business results.

He has been influential in the Forbes Communications Council since July 2022, sharing insights on marketing and digital. At Hexagon AB, Varma held roles including Senior Vice President of Marketing and Executive Director of Marketing, Go-To-Market & Digital Strategy, showcasing skills in lead generation, sales enablement, and AI. His earlier tenure at Intergraph Corporation as Global Marketing Director, Digital, further highlights his expertise in B2B marketing. Varma's academic credentials include an MBA in Marketing & Management Information Systems from Alabama Agricultural and Mechanical University and a Masters in International Business from the Indian Institute of Foreign Trade. His extensive background and forward-thinking approach position him as a key figure in the evolving landscape of marketing and AI.

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Recent Posts

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The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!

 Aby Varma - March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world.

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How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

 Aby Varma - February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape.

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Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

 Aby Varma - January 29, 2026

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Daily 12 Minute AI Habits for Marketers with Measurable Results

 Aby Varma - December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varmafounder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategicallyhosts Frank Lazaro, author ofFinding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivitystarting with just twelve minutes a day.

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From SEO to GEO: How LLMs Are Changing Brand Discovery

 Aby Varma - November 10, 2025

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on it.

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AI and the Future of Creativity

 Aby Varma - September 22, 2025

In this episode of The Marketing AI SparkCast, Aby Varmafounder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategicallyhosts Christian Herrity, Creative Director and AI Lead at Accenture Song. The conversation dives deep into how AI is reshaping the creative process, from rapid prototyping and world-building to storytelling and production.

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