As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential.

Running a successful company today isn't necessarily easier than it was a century ago. At the end of the day, challenges like competition, financing, innovation, and customer support always remain relatively difficult.

Software companies grow roughly twice as fast as the global economy. In fact, rapid growth is embedded in the culture of the industry, with books such as Blitzscaling by LinkedIn founder Reid Hoffman defining playbooks and recipes for proven growth-hacking unseen in the founding cultures of other industries.

Successful companies engage their communities with digital media.