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Recent Posts
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Though College Athletes Might Get More Creative Input in Independent NIL Deals, They Should Still Indulge in University-Licensed Deals
Brittney Whiteside - October 6, 2023As student athletes gain increasing rights over their names, images, and likenesses (NIL), they're offered a golden ticket to mold and profit from their personal brands. Which NIL deals are the most fruitful and make the most strategic sense for athletes, though: co-branded deals, or independent deals?
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Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes
Brittney Whiteside - September 18, 2023Kwik Trips recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty.
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