Brittney C. Whiteside

Vice President, Collegiate Partnerships Altius Sports Partners

Brittney C. Whiteside is the Vice President of Collegiate Partnerships at Altius Partners. Prior to this role, Trustee Whiteside served as the executive associate athletics director at the University of Virginia in Charlottesville. There, she was a member of the department's executive leadership team, overseeing the external operations of corporate sponsorships, ticket sales, branding, marketing, licensing, broadcast and strategic revenue generation. In addition, she served as the senior woman administrator with oversight of diversity, equity, inclusion and Title IX planning. Prior to joining UVA, she served as senior associate athletics director at Appalachian State University and director of external engagement at the University of Missouri. With over 10 years of experience in higher education, Whiteside has a diverse background in operational and strategic planning, fundraising, academic affairs, human resources, corporate partnerships and community relations. A native of Columbus, Whiteside received her bachelor’s degree in psychology in 2007 and master’s degree in rehabilitation counseling in 2012 from Wright State. She was a four-year letter winner on the women’s basketball team and played professionally in Germany before returning to the Dayton area to begin her career in athletics administration at Wright State.

Master's Degree, Counseling 2010-2012
Bachelor's Degree, Psychology 2003-2007
strayegy-partnership Strategic Partnerships
image-36 Sports Management
image-39 Sports Business
image-9 Leadership

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Recent Posts


Though College Athletes Might Get More Creative Input in Independent NIL Deals, They Should Still Indulge in University-Licensed Deals

Brittney Whiteside - October 6, 2023

As student athletes gain increasing rights over their names, images, and likenesses (NIL), they're offered a golden ticket to mold and profit from their personal brands. Which NIL deals are the most fruitful and make the most strategic sense for athletes, though: co-branded deals, or independent deals?

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Kwik Trip’s Recent NIL Sponsorship Shows How NIL Is For More Than Just Student Athletes

Brittney Whiteside - September 18, 2023

Kwik Trips recent NIL sponsorship is opening new territory for college students. College athletics have long been a major factor for universities to attract attention, alumni donations, and brand loyalty.

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