As healthcare costs continue to rise and patient needs become increasingly complex, personalization has emerged as a critical strategy in improving access, outcomes, and experiences. Despite 75% of surveyed Americans wishing for a more personalized healthcare experience, most health plans still offer one-size-fits-all solutions.

Hospitals are facing a deepening staffing crisis that threatens care delivery. More than 540,000 healthcare workers exited the field between February 2020 and September 2021, and hospital employment declined by nearly 94,000 during the same period.

As healthcare systems grapple with persistent staffing shortages and rising patient volumes, the need for streamlined, tech-enabled workflows has become urgent. A 2024 time-motion study across four hospitals found that clinical pharmacists spend over 80% of their time on clinical activities, with nearly 12% dedicated to face-to-face patient interaction.

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For the first time in history, Texas is home to three female presidents leading Healthcare Financial Management Association (HFMA) chapters, alongside the organizations first female CEO, Ann Jordan. This unprecedented moment is more than symbolic; it highlights a shift toward inclusivity, collaboration, and innovation in healthcare financial management.

As healthcare systems face increasing challengesranging from provider shortages to rising coststhe adoption of virtual care is accelerating. Acute care settings, in particular, have benefited from virtual care innovations, which have reshaped how hospitals deliver critical services.