Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel

Every marketing department knows the struggle of endless jobs to be done when it comes to marketing. And now, marketing teams have a greater responsibility to connect with their company’s revenue and growth than ever before.

You're probably reading that headline and thinking that this will be some political rant or something about gender discrimination. Sorry. That juicy content belongs on Facebook.

About a month ago, I was at an event in Vegas and got to hear a great speaker (Bob Moesta) talk about uncovering triggers within the buying process. For reference, a "trigger" is a moment in time that you either start the buying process