Image

Douglas Friedman

Associate Professor of Marketing and Chair, Department of Business Management East Stroudsburg University

A skilled and experienced teacher, highly knowledgeable in several subfields of Marketing. Experienced in all aspects of marketing research design, including questionnaire design, scale development and testing, and various types of data analysis using SPSS. Experienced in conducting exploratory (focus groups and depth interviews), descriptive and causal research.

Doctor of Philosophy (Ph.D.), Marketing 1994-2000
MBA, Marketing 1990-1994
B.A., Economics 1979-1983
teaching Teaching
Research
advertising-ads Advertising
image-11 Marketing

Register to MarketScale.com for Douglas C. Friedman episodes, events, and more.


Already have an account?

Recent Posts

Image
Articles

Why is Theft Leading to a Growing Retail Exodus? Some Experts Say Weak Penalization Is Part of the Problem.

Douglas C. Friedman - September 28, 2023

Several major cities, particularly San Francisco, are seeing a retail exodus as many businesses are reporting a rise in theft and reevaluating their presence in these areas. These departures suggest a troubling environment that can still attract tourists, but the rise in crime is having a negative effect on the general business landscape.

Read more