Hye-Shin Kim

Professor University of Delaware

Expert in textile and apparel industry applied research. Specialization include brand perceptions, consumer involvement and interests, online consumption behavior, and sustainability. Hye-Shin is committed to and enthusiastically supports the global agenda related to sustainability and the environment.

Published in journals including the Clothing and Textiles Research Journal, Journal of Global Fashion Marketing, Journal of Fashion Marketing and Management, International Journal of Electronic Marketing and Retailing, Behavior and Information Technology, and Journal of Brand Management.

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Recent Posts


The Recent Forever 21-Shein Collaboration Tests Consumers' Sustainability Commitments

Hye-Shin Kim - October 13, 2023

Shein has acquired a significant stake in Forever 21's operator, SPARC Group, paving the way for potential Shein mini-shops within Forever 21 stores. The Forever 21-Shein collaboration melds Shein's modern online fast fashion dominance with Forever 21's longstanding influence on American shopping trends.

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