About Purpose Factory: Member Perspectives
Building a profitable company often comes down to one unglamorous but crucial skill: knowing exactly where your time is going. In the fast-moving world of financial services and startups, it’s easy to confuse growth with health—until cash flow realities expose the difference. Many founders are forced to confront whether their energy is spent building value…
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About Purpose Factory: Member Perspectives
What I Hate About Purpose Factory
Growth in business rarely comes from easy conversations. The most transformative insights often surface when leaders are forced to sit with uncomfortable questions—the kind that strip away polished answers and demand real reflection. These moments, though unsettling, act as a crucible where clarity and focus are forged. While it’s tempting to avoid them, the discipline…
About Purpose Factory: Member Perspectives
What Leading With Purpose Sounds Like
Leading with purpose is no longer a buzzword but a fundamental shift in how leaders define success. In today’s fast-moving organizations, purpose-driven leadership is about clarity—understanding the “why” behind every decision and holding that vision steady like a compass. It demands that leaders do more than set goals; they must align their teams’ aspirations with…
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From Marketing Automation to Autonomous AI Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…
How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
