Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

An Insider’s Look at America’s Construction Worker Shortage

With a rapid rise in construction and housing projects happening across the nation, the pressure is on construction companies to meet the demand and keep the momentum going. There’s just one problem; there are not enough construction workers. When asked about the future of the workforce in her industry, Colleen Boretto, a partner in a…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share
An Insider’s Look at America’s Construction Worker Shortage

With a rapid rise in construction and housing projects happening across the nation, the pressure is on construction companies to meet the demand and keep the momentum going. There’s just one problem; there are not enough construction workers.

When asked about the future of the workforce in her industry, Colleen Boretto, a partner in a San Diego, Calif. based construction management firm specializing in hospitality and multi-family residences, described a serious drop-off in the number of young people wanting to work out in the field.

“The majority of the workforce is aged 45 and up and there is a real void of people wanting to join. This problem is talked about a lot in our firm and across the industry because we are being pushed to find workers. In fact, our firm is behind schedule on many of our projects because we just don’t have the manpower, and most other general contractors would tell you the same thing,” Boretto said.

Boretto, along with many others, views this as part of the ongoing problem of skilled labor in the US. Many industries are desperately in need of young new workers as their current workforce retires. But many manufacturing and skilled-labor industries, so-called blue collar jobs, are no longer attractive to the current generation of young people looking for work. There are a number of reasons for this, including a lack of vocational training schools and apprenticeship programs.

To this need at least, the industry is responding, but even so they are having trouble attracting younger people.

“Apprenticeship programs are increasing and recruiting heavily but it is hard to get young people now. They no longer understand the value and satisfaction of manual work. There is a marked valuation of white-collar jobs and college tracks over skilled labor or blue-collar jobs,” Boretto said.

In large part, this is due to the culture surrounding work and education. For Boretto, the construction industry offers many perks that are simply not available in these other fields.

“People have been so encouraged to go to college rather than consider the quality of life. There are lots of benefits to the construction industry that people don’t see; it’s not just hard labor. You can have a very satisfying job and be done by the early afternoon to go home to your family or even have a second job,” Boretto said.

This ability to partition life and work is something that many corporate and white-collar jobs cannot offer with their long hours and emphasis on mobile technology that makes it difficult to leave work at the office.

Ultimately Boretto sees this as the result of a cultural pressure to try to make money taking priority over quality of life and passion for work. The digital era has resulted in a generation of young people who are unfamiliar with the pronounced satisfaction and quality of life that comes with a skilled vocational job.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Data center demand and rising costs define commercial construction in early 2026

Data center demand and rising costs define commercial construction in early 2026

The CBIZ Q1 2026 Commercial Construction Index highlights the increasing demand for data center construction despite ongoing labor shortages and rising material costs. These factors are shaping the commercial construction landscape as businesses adjust to growing digital infrastructure needs. The index suggests that these trends will continue to impact the industry throughout the year.

  • 01Data center construction is on the rise as demand grows.
  • 02Labor shortages remain a persistent issue in the industry.
  • 03Material costs are continuing to climb, impacting project budgets.

Jul 14, 2026

AI moves from back office to job site in construction's next build-out

AI moves from back office to job site in construction's next build-out

McCarthy Building Companies has entered a multimillion-dollar agreement with Palantir to enhance AI adoption. However, RICS experts highlight that data readiness and organizational culture pose significant challenges. This development signals a shift in integrating AI within construction sectors.

  • 01McCarthy Building Cos. signs a major deal with Palantir.
  • 02Data readiness is a critical hurdle for AI integration.
  • 03Organizational culture impacts AI adoption in construction.

Jul 11, 2026

South Korea commits $7.5 billion to AI-autonomous manufacturing as smart factory count hits 30,000

South Korea commits $7.5 billion to AI-autonomous manufacturing as smart factory count hits 30,000

South Korea is investing $7.5 billion in advancing AI-autonomous manufacturing, with a significant increase in smart factories, now totaling 30,000. The initiative also targets the development of 100 AI manufacturing zones throughout the country.

  • 01South Korea invests $7.5 billion in AI-autonomous manufacturing.
  • 02There are currently 30,000 smart factories in South Korea.
  • 03The government aims to develop 100 AI manufacturing zones.

Jul 11, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512