An Insider’s Look at America’s Construction Worker Shortage

With a rapid rise in construction and housing projects happening across the nation, the pressure is on construction companies to meet the demand and keep the momentum going. There’s just one problem; there are not enough construction workers.

When asked about the future of the workforce in her industry, Colleen Boretto, a partner in a San Diego, Calif. based construction management firm specializing in hospitality and multi-family residences, described a serious drop-off in the number of young people wanting to work out in the field.

“The majority of the workforce is aged 45 and up and there is a real void of people wanting to join. This problem is talked about a lot in our firm and across the industry because we are being pushed to find workers. In fact, our firm is behind schedule on many of our projects because we just don’t have the manpower, and most other general contractors would tell you the same thing,” Boretto said.

Boretto, along with many others, views this as part of the ongoing problem of skilled labor in the US. Many industries are desperately in need of young new workers as their current workforce retires. But many manufacturing and skilled-labor industries, so-called blue collar jobs, are no longer attractive to the current generation of young people looking for work. There are a number of reasons for this, including a lack of vocational training schools and apprenticeship programs.

To this need at least, the industry is responding, but even so they are having trouble attracting younger people.

“Apprenticeship programs are increasing and recruiting heavily but it is hard to get young people now. They no longer understand the value and satisfaction of manual work. There is a marked valuation of white-collar jobs and college tracks over skilled labor or blue-collar jobs,” Boretto said.

In large part, this is due to the culture surrounding work and education. For Boretto, the construction industry offers many perks that are simply not available in these other fields.

“People have been so encouraged to go to college rather than consider the quality of life. There are lots of benefits to the construction industry that people don’t see; it’s not just hard labor. You can have a very satisfying job and be done by the early afternoon to go home to your family or even have a second job,” Boretto said.

This ability to partition life and work is something that many corporate and white-collar jobs cannot offer with their long hours and emphasis on mobile technology that makes it difficult to leave work at the office.

Ultimately Boretto sees this as the result of a cultural pressure to try to make money taking priority over quality of life and passion for work. The digital era has resulted in a generation of young people who are unfamiliar with the pronounced satisfaction and quality of life that comes with a skilled vocational job.

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More