An Insider’s Look at America’s Construction Worker Shortage

With a rapid rise in construction and housing projects happening across the nation, the pressure is on construction companies to meet the demand and keep the momentum going. There’s just one problem; there are not enough construction workers.

When asked about the future of the workforce in her industry, Colleen Boretto, a partner in a San Diego, Calif. based construction management firm specializing in hospitality and multi-family residences, described a serious drop-off in the number of young people wanting to work out in the field.

“The majority of the workforce is aged 45 and up and there is a real void of people wanting to join. This problem is talked about a lot in our firm and across the industry because we are being pushed to find workers. In fact, our firm is behind schedule on many of our projects because we just don’t have the manpower, and most other general contractors would tell you the same thing,” Boretto said.

Boretto, along with many others, views this as part of the ongoing problem of skilled labor in the US. Many industries are desperately in need of young new workers as their current workforce retires. But many manufacturing and skilled-labor industries, so-called blue collar jobs, are no longer attractive to the current generation of young people looking for work. There are a number of reasons for this, including a lack of vocational training schools and apprenticeship programs.

To this need at least, the industry is responding, but even so they are having trouble attracting younger people.

“Apprenticeship programs are increasing and recruiting heavily but it is hard to get young people now. They no longer understand the value and satisfaction of manual work. There is a marked valuation of white-collar jobs and college tracks over skilled labor or blue-collar jobs,” Boretto said.

In large part, this is due to the culture surrounding work and education. For Boretto, the construction industry offers many perks that are simply not available in these other fields.

“People have been so encouraged to go to college rather than consider the quality of life. There are lots of benefits to the construction industry that people don’t see; it’s not just hard labor. You can have a very satisfying job and be done by the early afternoon to go home to your family or even have a second job,” Boretto said.

This ability to partition life and work is something that many corporate and white-collar jobs cannot offer with their long hours and emphasis on mobile technology that makes it difficult to leave work at the office.

Ultimately Boretto sees this as the result of a cultural pressure to try to make money taking priority over quality of life and passion for work. The digital era has resulted in a generation of young people who are unfamiliar with the pronounced satisfaction and quality of life that comes with a skilled vocational job.

Follow us on social media for the latest updates in B2B!

Image

Latest

TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More
Talent
Higher Ed Must Build a Talent Supply Chain to Fix Workforce Readiness
May 18, 2026

The traditional pathway from college to career is starting to break down—and both universities and employers are feeling the strain. Higher education is under mounting pressure to prove career outcomes as employers question graduate readiness and internships decline. In fact, many institutions are reporting shrinking internship pipelines even as employers continue to prioritize prior…

Read More
healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally supported initiatives…

Read More