Can Social Media Redesign Global Cities?

Europe was devastated by World War II with large sections of cities completely destroyed. Soon after the conflict ended it was time to rebuild. The most popular material quickly became concrete. The material was sturdy enough to withstand future potential conflicts
and cheap enough to rebuild quickly.
Many buildings made nearly completely of concrete shot up and the material also became integral to interior design in the era. This aesthetic became known as brutalist after the french term beton brut, or “exposed concrete.”
This style made its way around the world soon after, but also became reviled just as quickly. Due to strong backlash, many of these buildings were torn down just a few years after they were constructed. Others were left to deteriorate.
In recent years, architecture enthusiasts have spurred a resurgence of respect for this style through Instagram. Hashtags for brutalism and brutalismo have been used hundreds of thousands of times in the last five years.
This renewal in interest through social media has spurred conservation efforts to ensure that the remaining buildings of this style don’t become decrepit.

Follow us on social media for the latest updates in B2B!

Image

Latest

mobile gaming
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
September 17, 2025

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

Read More
Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More