Erika Egede Nissen says


Anyone who has ever flicked through DIY shows on HGTV has gotten the itch to renovate an outdated kitchen or bath. But then the questions hit: “Where to begin?” and “how do you make the room reflect a specific personality or vibe?”

Design guru and Director of Marketing for Walker Zanger, Erika Egede-Nissen joins today’s MarketScale podcast to walk us through past and current trends in refurbishing the kitchen area while educating listeners on the benefits of restyling a home with rich layers of texture, tone, and color.

Before ever entering a tile showroom, consumers have already spent 70 percent of their time researching design inspiration and products online, Egede-Nissen said. The influence of Instagram and Pinterest in the home decorating market is enormous. The platforms set and sell a mood. They elevate unique design solutions and empower others to make bolder decisions in their home that really reflect the people living in it.

A 1930s home, for example, is brought back to life with handmade mint green ceramic tile from Mexico sourced by Walker Zanger. These bold design choices reflect the homeowner and make for a more personalized experience. The aesthetic experience is rejuvenating, and Egede-Nissen said it “doesn’t cost that much more.”

Though a pure white kitchen or bath may never go out of style, Egede-Nissen said that homeowners are getting bolder with their design choices. These consumer-driven trends are in line with the Walker Zanger mission to create unique kitchen and baths that reflect the human living in them. The Walker Zanger tailored service makes redesigning a kitchen or bath a personalized experience, where the finished product is a richly layered room of distinctive textures like ceramic tile, quartz, stone, and metal.

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