Which Interior Design Trends are Speaking to the Consumer?


Anyone who has ever flicked through DIY shows on HGTV has gotten the itch to renovate an outdated kitchen or bath. But then the questions hit: “Where to begin?” and “how do you make the room reflect a specific personality or vibe?”

Design guru and Director of Marketing for Walker Zanger, Erika Egede-Nissen joins today’s MarketScale podcast to walk us through past and current trends in refurbishing the kitchen area while educating listeners on the benefits of restyling a home with rich layers of texture, tone, and color.

Before ever entering a tile showroom, consumers have already spent 70 percent of their time researching design inspiration and products online, Egede-Nissen said. The influence of Instagram and Pinterest in the home decorating market is enormous. The platforms set and sell a mood. They elevate unique design solutions and empower others to make bolder decisions in their home that really reflect the people living in it.

A 1930s home, for example, is brought back to life with handmade mint green ceramic tile from Mexico sourced by Walker Zanger. These bold design choices reflect the homeowner and make for a more personalized experience. The aesthetic experience is rejuvenating, and Egede-Nissen said it “doesn’t cost that much more.”

Though a pure white kitchen or bath may never go out of style, Egede-Nissen said that homeowners are getting bolder with their design choices. These consumer-driven trends are in line with the Walker Zanger mission to create unique kitchen and baths that reflect the human living in them. The Walker Zanger tailored service makes redesigning a kitchen or bath a personalized experience, where the finished product is a richly layered room of distinctive textures like ceramic tile, quartz, stone, and metal.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



Why Hardwired Buttons Outperform Wearable Devices in School Safety
July 15, 2024

In a recent episode of “Secured” with hosts Mike Matranga and Mike Monsive, the conversation revolved around the evolution of safety systems in schools and wearable devices. The discussion highlighted the simplicity of understanding effective systems, using Buc-ee’s gas stations’ success, known for their clean restrooms, as an analogy for consistency and excellence. Matranga…

Read More
AIS targets
Fact or Fiction: Do All Boats Show as AIS Targets on Radar?
July 12, 2024

In this latest episode of Icom’s “Fact or Fiction,” Captain Kelly Gordon tackles a common misconception about marine radar systems: Do all boats show up on radar as AIS (Automatic Identification System) targets? Many believe every vessel on the water appears as those distinctive little triangles on radar screens, representing AIS targets. However, Captain…

Read More
AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More