How Wood & Wool are Intersecting in Sustainable Design

 

Globally, there are 2.4 trillion square feet of constructed environment, a number slated to double in the next 40 years. Instead of racing to build faster and cheaper, there is a growing demand to build better and more ecologically responsibly. What better material is there than two age-old renewable resources that are finding popular use as high-quality building materials: wood and wool.

Today on the Marketscale AEC Podcast, host Tyler Kern sits down with two company founders in this burgeoning renewable materials space: Andrew Legge, founder of Havelock Wool, and Andrew Linn, co-founder of BLD.US.

“There’s a very simple but important notion in building: materials matter,” said Legge. Havelock Wool is a Nevada-based insulation manufacturer which uses 100% sheep wool as its natural and high-performance home insulation.

Havelock Wool recently teamed with Linn’s BLD.US to build its ecologically-sustainable home office. The Washington, D.C.-based company creates durable and affordable buildings built mostly of renewable materials like wood and bamboo as alternatives to steel and concrete.

“Wood is a technology that’s being rediscovered,” said Linn.

As unlikely as wood and wool seem for durable building materials, Linn says these Mother Nature-developed materials are helping minimize the need for drywall and fiberglass insulation– two particularly ecologically-taxing materials to produce and install.

While high-quality, sustainable materials may cost more, the worldwide customer demand is more than a trend; it’s a movement, Linn said. Though it seems the needle moves more in commercial high-rise buildings, Linn said he hopes builders will start shifting the tide to sustainable materials in smaller buildings and single-family homes.

“For builders, it’s a differentiator,” he said. And in a market where builders are desperate to differentiate themselves from similar home builders, sustainable and ecologically-sound building materials could be the real change-maker.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More