How Wood & Wool are Intersecting in Sustainable Design

 

Globally, there are 2.4 trillion square feet of constructed environment, a number slated to double in the next 40 years. Instead of racing to build faster and cheaper, there is a growing demand to build better and more ecologically responsibly. What better material is there than two age-old renewable resources that are finding popular use as high-quality building materials: wood and wool.

Today on the Marketscale AEC Podcast, host Tyler Kern sits down with two company founders in this burgeoning renewable materials space: Andrew Legge, founder of Havelock Wool, and Andrew Linn, co-founder of BLD.US.

“There’s a very simple but important notion in building: materials matter,” said Legge. Havelock Wool is a Nevada-based insulation manufacturer which uses 100% sheep wool as its natural and high-performance home insulation.

Havelock Wool recently teamed with Linn’s BLD.US to build its ecologically-sustainable home office. The Washington, D.C.-based company creates durable and affordable buildings built mostly of renewable materials like wood and bamboo as alternatives to steel and concrete.

“Wood is a technology that’s being rediscovered,” said Linn.

As unlikely as wood and wool seem for durable building materials, Linn says these Mother Nature-developed materials are helping minimize the need for drywall and fiberglass insulation– two particularly ecologically-taxing materials to produce and install.

While high-quality, sustainable materials may cost more, the worldwide customer demand is more than a trend; it’s a movement, Linn said. Though it seems the needle moves more in commercial high-rise buildings, Linn said he hopes builders will start shifting the tide to sustainable materials in smaller buildings and single-family homes.

“For builders, it’s a differentiator,” he said. And in a market where builders are desperate to differentiate themselves from similar home builders, sustainable and ecologically-sound building materials could be the real change-maker.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Higher Education
From Measuring Memory to Measuring Thinking: How Simulation-Based Learning Could Reshape Higher Education
June 15, 2026

As artificial intelligence continues reshaping the workforce, higher education faces growing pressure to demonstrate its value beyond content mastery. According to the World Economic Forum’s Future of Jobs Report, employers expect 39% of workers’ core skills to change or become outdated by 2030, while 69% identify analytical thinking as the most essential workforce skill. As…

Read More
safer HVAC chemicals
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
June 15, 2026

Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once…

Read More
outlet
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience
June 15, 2026

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers more reasons to visit, outlet…

Read More
career
How Relationships Build a Career, Deepen Service and Define Purpose
June 10, 2026

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement has fallen to 20%, reflecting a broader challenge for organizations trying to keep people connected,…

Read More