How Wood & Wool are Intersecting in Sustainable Design

 

Globally, there are 2.4 trillion square feet of constructed environment, a number slated to double in the next 40 years. Instead of racing to build faster and cheaper, there is a growing demand to build better and more ecologically responsibly. What better material is there than two age-old renewable resources that are finding popular use as high-quality building materials: wood and wool.

Today on the Marketscale AEC Podcast, host Tyler Kern sits down with two company founders in this burgeoning renewable materials space: Andrew Legge, founder of Havelock Wool, and Andrew Linn, co-founder of BLD.US.

“There’s a very simple but important notion in building: materials matter,” said Legge. Havelock Wool is a Nevada-based insulation manufacturer which uses 100% sheep wool as its natural and high-performance home insulation.

Havelock Wool recently teamed with Linn’s BLD.US to build its ecologically-sustainable home office. The Washington, D.C.-based company creates durable and affordable buildings built mostly of renewable materials like wood and bamboo as alternatives to steel and concrete.

“Wood is a technology that’s being rediscovered,” said Linn.

As unlikely as wood and wool seem for durable building materials, Linn says these Mother Nature-developed materials are helping minimize the need for drywall and fiberglass insulation– two particularly ecologically-taxing materials to produce and install.

While high-quality, sustainable materials may cost more, the worldwide customer demand is more than a trend; it’s a movement, Linn said. Though it seems the needle moves more in commercial high-rise buildings, Linn said he hopes builders will start shifting the tide to sustainable materials in smaller buildings and single-family homes.

“For builders, it’s a differentiator,” he said. And in a market where builders are desperate to differentiate themselves from similar home builders, sustainable and ecologically-sound building materials could be the real change-maker.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More