Design Decision-Making, Throwing Out Assumptions, and Creating for the User

 

The world of design is not just about creativity. There is usually a method to the end product. In today’s ever-changing world, it’s important to push the boundaries on assumptions.

After years as a designer, guest Michael Gibson is now a professor sharing ideas and preparing the next generation of designers at the University of North Texas’s College of Visual Arts and Design.

Gibson learned a lot from his years at design firm Marvin Glass. He says it was a unique environment where “nobody told us what to design.” It was there he also experienced a human-centered approach to design.

“This approach to design was about not making assumptions,” he said. “We started with multiple ideas, because you don’t fall in love with your first one.”
The best thing any designer can do, he said, is to fail.

“The design research process is a series of prototypes. It fails,” Gibson said. “You learn from the failure, whatever it may be. You have to test the thing.”

The idea of user testing was novel some years ago but now serves as a critical part of the design process. It’s something referred to as co-creative design. Real users are part of the conversation and interact with the product.

This whole concept of user-focused design has now ushered in the age of the user experience. That’s a highly important part of modern design in every category. In the case of user experience, the academia part of design and the commercial part come together. Academia wants to understand the interaction—businesses want to identify opportunities and market to the user.

Design will continue to evolve, but one thing that will stay true is that design is forward-thinking.

“Futurecasting and speculative design are about designing for how we will live. That future could be next month or next year,” Gibson said. “It’s a purposeful design where you want to make something better.”

Hear more about the future of design, user experiences and design decision-making by listening to the conversation.

For the latest news, videos, and podcasts in the Architecture & Design Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Advancements in mobile technology
University Campuses Spearhead Security Innovation: How Advancements in Mobile Technology are Transforming Access Control
April 23, 2024

With the integration of wallet technologies by major players like Samsung and Apple, the mobile credentialing sector within the security industry is witnessing remarkable growth. Advancements in mobile technology are transforming access control by enabling more sophisticated and user-friendly solutions. At a recent Experts Talk episode, Geoffrey Kohl, Senior Director of Marketing at the […]

Read More
Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

Read More
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

Read More
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More