Trends in Architecture and Design Marketing as 2020 Dawns: KBIS 2020

 

As part of KBIS 2020, this year’s edition of North America’s largest kitchen and bath design trade show, MarketScale called upon a variety of industry leaders to hit the high points of what this influential show brought to the table to begin a new decade.

In this interview, MarketScale’s Daniel Litwin caught up with Remodelers Advantage Inc. Vice President and CMO Mark Harari to leverage his nearly two decades of experience in the construction industry for just that purpose.

Harari is an award-winning marketer, pioneering targeted audience acquisition strategies focused mostly in the construction industry.

Litwin and Harari touched on challenges facing those looking to attack the architecture and design industry with force as 2020 dawns, the difference in marketing in the construction industry for B2B and B2C audiences, and the delicate balance between function and aesthetics when it comes to engaging user experiences on industry websites.

For more from KBIS 2020 and to keep up with news, trends, events and insights from the construction industry, stay tuned to MarketScale’s Architecture & Design publication here.

Follow us on social media for the latest updates in B2B!

Image

Latest

farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More