Trends in Architecture and Design Marketing as 2020 Dawns: KBIS 2020

 

As part of KBIS 2020, this year’s edition of North America’s largest kitchen and bath design trade show, MarketScale called upon a variety of industry leaders to hit the high points of what this influential show brought to the table to begin a new decade.

In this interview, MarketScale’s Daniel Litwin caught up with Remodelers Advantage Inc. Vice President and CMO Mark Harari to leverage his nearly two decades of experience in the construction industry for just that purpose.

Harari is an award-winning marketer, pioneering targeted audience acquisition strategies focused mostly in the construction industry.

Litwin and Harari touched on challenges facing those looking to attack the architecture and design industry with force as 2020 dawns, the difference in marketing in the construction industry for B2B and B2C audiences, and the delicate balance between function and aesthetics when it comes to engaging user experiences on industry websites.

For more from KBIS 2020 and to keep up with news, trends, events and insights from the construction industry, stay tuned to MarketScale’s Architecture & Design publication here.

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More