Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

World-Renowned Architect Norman Foster on Green Building Practices

Norman Foster is the founder and executive chairman of Foster + Partners, a global studio for architecture, urbanism and design, rooted in sustainability. Watch below as Foster speaks on how architects need to evolve to make sure that they are putting green at the very core of their buildings and designs.   Foster: Buildings are…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Share

Get featured

Want to get featured in MarketScale Engineering & Construction?

Create a free MarketScale workspace and get your company's expertise featured across our Engineering & Construction coverage. No credit card, no demo required.

Request an invite

Norman Foster is the founder and executive chairman of Foster + Partners, a global studio for architecture, urbanism and design, rooted in sustainability. Watch below as Foster speaks on how architects need to evolve to make sure that they are putting green at the very core of their buildings and designs.

Foster: Buildings are important, obviously, but it’s not just buildings and a holistic approach is the infrastructure, it’s the transport between the buildings. Think of the infrastructure as the urban glue which binds the buildings together, the highways, the bridges, the ports, the boulevards, the piazzas, the bigger picture. That is really the identity of the city beyond the architecture of an individual building.

If you think holistically, then you have to break down the barriers between different disciplines and responsibilities. Think of those who take care of the energy in a system in a city and those who take care of the waste, if you’re thinking holistically, should be converting the waste into energy and in a move towards a more circular economy. Has building sustainably ever been a burden? I would argue to the contrary that architecture is really very much about constraints and turning constraints to advantage. And in that sense, I’d say that it was an incentive. It was a stimulant. It was it was inspirational.

About 12 years ago, you were talking about sustainability and buildings and you said that the world would need to get to almost absolute desperation before everyone got their act together. And then you said the question then would be if we had run out of time 12 years on, do you think the world has become more aware? Are we awake now to the real challenges of climate change? I think you have to be an optimist and obviously time is running out. But I think that there are positive signs.

I mean, the fact that, for example, we have John Kerry in the American administration who’s a passionate advocate for sustainability and moves against climate change, it’s really a collective will to address that with the realization that we could not only in the process of addressing that, raise the standard of living for one in seven at the moment who don’t have access to electrical power, clean water, modern sanitation. And if bold measures are not taken, that will be by 2050, one in 3 of humanity. So there is a moral imperative to provide more energy, more power and abundance of power.

*Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

Buildings are important, obviously, but it's not just buildings and a holistic approach is the infrastructure, it's the transport between the buildings. Think of the infrastructure as the urban glue which binds the buildings together, the highways, the bridges, the ports, the boulevards, the piazzas, the bigger picture. That is really the identity of the city beyond the architecture of an individual building. If you think holistically, then you have to break down the barriers between different disciplines and responsibilities. Think of those who take care of the energy in a system in a city and those who take care of the waste, if you're thinking holistically, should be converting the waste into energy and in a move towards a more circular economy. Has building sustainably ever had there ever been a burden? I would argue to the contrary that architecture is really very much about constraints and turning constraints to advantage. And in that sense, I'd say that it was an incentive. It was a stimulant. It was it was inspirational. About 12 years ago, you were talking about sustainability and buildings and you said that the world would need to get to almost absolute desperation before everyone got their act together. And then you said the question then would be if we had run out of time 12 years on, do you think the world has become more aware? Are we awake now to the real challenges of climate change? I think you have to be an optimist and obviously time is running out. But I think that there are positive signs. I mean, the fact that, for example, we have John Kerry in the American administration who's a passionate advocate for sustainability and moves against climate change, it's really a collective will to address that with the realization that we could not only in the process of addressing that, raise the standard of living for one in seven at the moment who don't have access to electrical power, clean water, modern sanitation. And if bold measures are not taken, that will be by 2050, one in 3 of humanity. So there is a moral imperative to provide more energy, more power and abundance of power.

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Engineering & Construction Insights

Get new expert content in your inbox.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Hadrian's $1.37B raise and the data center boom are pulling construction capital toward AI-driven manufacturing

Hadrian's $1.37B raise and the data center boom are pulling construction capital toward AI-driven manufacturing

The intersection of AI-driven manufacturing and the increasing demand for data centers is significantly influencing the flow of construction capital. Hadrian's recent $1.37 billion funding highlights the growing interest and investment in AI-powered factory automation. This trend underscores the evolving landscape of the construction sector as it adapts to technological advancements.

  • 01AI-driven manufacturing and data center demands are reshaping construction capital flows.
  • 02Hadrian secured $1.37 billion to drive advancements in AI-powered factory automation.
  • 03The construction sector is adapting to the technological changes brought by AI and data centers.

Aug 16, 2026

TSMC's $265 billion Arizona bet signals a structural shift in how enterprises will source advanced chips

TSMC's $265 billion Arizona bet signals a structural shift in how enterprises will source advanced chips

TSMC has announced a substantial investment of $265 billion in the U.S., focusing on expanding its chip manufacturing capabilities in Arizona. This move underscores a significant shift in how companies are planning to secure advanced semiconductor supply chains, driven by increasing AI demands.

  • 01TSMC plans to invest $265 billion in its U.S. operations to expand chip manufacturing in Arizona.
  • 02Growing demand for AI technology is leading to record capital expenditures in the semiconductor industry.
  • 03The strategic investment indicates a structural change in sourcing advanced chips from the U.S.

Aug 16, 2026

RD-6 Application in Peru

RD-6 Application in Peru

The article discusses the implementation of RD-6 in Peru, focusing on its application within the engineering and construction industry. RD-6 technology is used for pipeline protection, ensuring sustainability and efficiency in infrastructure projects.

  • 01RD-6 technology enhances pipeline protection in construction projects.
  • 02Implementing RD-6 can lead to improved sustainability in infrastructure.
  • 03The application of RD-6 in Peru is part of a strategy to increase efficiency in the engineering sector.

Aug 14, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512