World-Renowned Architect Norman Foster on Green Building Practices

Norman Foster is the founder and executive chairman of Foster + Partners, a global studio for architecture, urbanism and design, rooted in sustainability. Watch below as Foster speaks on how architects need to evolve to make sure that they are putting green at the very core of their buildings and designs.

 

Foster: Buildings are important, obviously, but it’s not just buildings and a holistic approach is the infrastructure, it’s the transport between the buildings. Think of the infrastructure as the urban glue which binds the buildings together, the highways, the bridges, the ports, the boulevards, the piazzas, the bigger picture. That is really the identity of the city beyond the architecture of an individual building.

If you think holistically, then you have to break down the barriers between different disciplines and responsibilities. Think of those who take care of the energy in a system in a city and those who take care of the waste, if you’re thinking holistically, should be converting the waste into energy and in a move towards a more circular economy. Has building sustainably ever been a burden? I would argue to the contrary that architecture is really very much about constraints and turning constraints to advantage. And in that sense, I’d say that it was an incentive. It was a stimulant. It was it was inspirational.

About 12 years ago, you were talking about sustainability and buildings and you said that the world would need to get to almost absolute desperation before everyone got their act together. And then you said the question then would be if we had run out of time 12 years on, do you think the world has become more aware? Are we awake now to the real challenges of climate change? I think you have to be an optimist and obviously time is running out. But I think that there are positive signs.

I mean, the fact that, for example, we have John Kerry in the American administration who’s a passionate advocate for sustainability and moves against climate change, it’s really a collective will to address that with the realization that we could not only in the process of addressing that, raise the standard of living for one in seven at the moment who don’t have access to electrical power, clean water, modern sanitation. And if bold measures are not taken, that will be by 2050, one in 3 of humanity. So there is a moral imperative to provide more energy, more power and abundance of power.

*Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

mobile gaming
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
September 17, 2025

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

Read More
Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More