World-Renowned Architect Norman Foster on Green Building Practices

Norman Foster is the founder and executive chairman of Foster + Partners, a global studio for architecture, urbanism and design, rooted in sustainability. Watch below as Foster speaks on how architects need to evolve to make sure that they are putting green at the very core of their buildings and designs.

 

Foster: Buildings are important, obviously, but it’s not just buildings and a holistic approach is the infrastructure, it’s the transport between the buildings. Think of the infrastructure as the urban glue which binds the buildings together, the highways, the bridges, the ports, the boulevards, the piazzas, the bigger picture. That is really the identity of the city beyond the architecture of an individual building.

If you think holistically, then you have to break down the barriers between different disciplines and responsibilities. Think of those who take care of the energy in a system in a city and those who take care of the waste, if you’re thinking holistically, should be converting the waste into energy and in a move towards a more circular economy. Has building sustainably ever been a burden? I would argue to the contrary that architecture is really very much about constraints and turning constraints to advantage. And in that sense, I’d say that it was an incentive. It was a stimulant. It was it was inspirational.

About 12 years ago, you were talking about sustainability and buildings and you said that the world would need to get to almost absolute desperation before everyone got their act together. And then you said the question then would be if we had run out of time 12 years on, do you think the world has become more aware? Are we awake now to the real challenges of climate change? I think you have to be an optimist and obviously time is running out. But I think that there are positive signs.

I mean, the fact that, for example, we have John Kerry in the American administration who’s a passionate advocate for sustainability and moves against climate change, it’s really a collective will to address that with the realization that we could not only in the process of addressing that, raise the standard of living for one in seven at the moment who don’t have access to electrical power, clean water, modern sanitation. And if bold measures are not taken, that will be by 2050, one in 3 of humanity. So there is a moral imperative to provide more energy, more power and abundance of power.

*Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become one of the most important “third spaces” in modern life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More