Articles
In the latest episode of Straight Outta Crumpton, the spotlight shines on overcoming adversity, breaking into new industries, and leading with innovation. With industries like HVAC traditionally slow to adopt change, the conversation focuses on the unique challenges and opportunities presented by integrating new technologies. A growing demand for energy conservation solutions makes the…
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Empowering the Next Generation Through Trade Education: Building Confidence, Career Paths, and Bright Futures
The U.S. is facing a critical shortage of skilled tradespeople, a challenge exacerbated by limited early exposure to the trades in schools. With projections showing a steady decline in the availability of qualified workers to support infrastructure and construction, programs like those led by Evin Jarrett are stepping in to bridge the gap. His…
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How Relationship-Building was Vital to an Account Manager’s Journey from Technician
The HVAC industry has seen a number of changes in recent years. Many of those changes are due to technology and community increasingly intersecting, and professionals are finding that success lies not just in technical expertise but in the strength of relationship-building. Since automation and mechanical systems become even more complex, the need for…
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Sustainability and Innovation in the Data Center Industry: Insights from Rob Ussher
The data center industry has undergone significant transformation in recent years, spurred by the challenges of COVID-19 and an intensified focus on sustainable practices. These shifts have prompted innovations in energy efficiency and new strategies in business operations, reshaping how data centers address both technological demands and environmental responsibilities. In this episode of Straight…
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Digital Marketing for the HVAC industry: Why Online Presence is the Key to Business Growth
For HVAC businesses, mastering online visibility and reputation management has become a critical factor in achieving success. With the internet increasingly becoming the first stop for customers seeking services, the practice of digital marketing for the HVAC industry has been gaining traction. Chris Lollini, founder and CEO of Reputation Igniter, specializes in helping businesses…
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Navigating Success and Change in the HVAC Industry: Insights from Andy Graham
The HVAC industry is facing a pivotal moment, where the balance between maintaining strong relationships and adapting to new technologies determines the success of companies. With rapid advancements and shifting business dynamics, those who excel are the ones who have mastered the art of connecting deeply with clients and team members alike. But how…
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From a Plumber’s Apprentice to Account Management: Leadership and Growth in the HVAC Industry with Jeremy Melton
Leadership in the HVAC industry is more than just managing operations; it’s about inspiring teams, making critical decisions under pressure, and building relationships based on trust. As the industry faces increasingly complex challenges, the need for effective leadership has never been more crucial. What does it take to lead successfully in an industry…
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Through the Storm with Lisa Bischoff, Jewel Thief and Computer Hacker turned World-Changing Leadership Expert
In this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with jewel thief, computer hacker, and world-changing leader, Lisa Bischoff. Lisa’s life is a testament to the power of transformation. Her journey has taken her from being an electrical engineer to a hacker, a jewel thief, and now, a transformational coach…
Applied Digital Ellendale AI Data Center: January 2025 Update
The new year brings continued momentum at Applied Digital’s Ellendale AI Data Center, with key milestones reinforcing its role in next-generation AI infrastructure. Construction activities in the west chiller plant are nearing completion, finalizing critical cooling capabilities. Fiber and network rooms have been successfully powered on, enhancing the facility’s connectivity readiness. Electrical terminations are…
More than An Agency
Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…
Different Drives Results
Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…
