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Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership

Startup

As the business landscape grows faster and more unpredictable, marketing leaders who can balance the discipline of big-company strategy with the scrappiness of startups are redefining what modern leadership looks like. Brian Fravel’s journey from global tech giant Intel to high-growth SaaS and cybersecurity companies highlights how adaptability, curiosity, and hands-on execution drive success across…

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Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

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From SEO to GEO: How LLMs Are Changing Brand Discovery

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

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From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

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The Faith-Fueled Story Behind Camp Arnold Skate Church’s Mission to Reach Youth Through Skateboarding

As faith-based outreach evolves to meet younger generations where they are, skate culture has become an unlikely — yet powerful — frontier for transformation. In cities like Dallas, skateparks are serving as modern-day meeting grounds where faith, mentorship, and authenticity intersect. With youth mental health challenges on the rise — the CDC reports that…

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Coaching Away the Imposter Voice: Transforming Self-Doubt into Self-Acceptance

Authenticity isn’t about perfection — it’s about having the courage to show up as your true self, even when self-doubt creeps in. Many of us wrestle with imposter syndrome, people-pleasing, and the fear of being seen, but real growth happens when we embrace vulnerability and learn to trust our own voice. By letting go of…

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Discovering Your Guiding Pillars: Aligning Ambition with Wellbeing for a Purpose-Driven Career

Success without sacrifice—that’s what more leaders are striving for. As burnout rates climb among high-achieving professionals balancing leadership, entrepreneurship, and family, the question of how to build sustainable success without sacrificing health or identity has never been more timely. Gallup’s research shows that burnout is far from rare: roughly three-quarters of U.S. employees say…

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Startup
Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership
November 12, 2025

As the business landscape grows faster and more unpredictable, marketing leaders who can balance the discipline of big-company strategy with the scrappiness of startups are redefining what modern leadership looks like. Brian Fravel’s journey from global tech giant Intel to high-growth SaaS and cybersecurity companies highlights how adaptability, curiosity, and hands-on execution drive success across…

Read More
Adrienne Mageors
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

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college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

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Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

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HR Like a Boss: Building Purpose-Driven, People-Focused, Profitable Teams
October 28, 2025

HR teams are navigating the tension between technology and empathy, discovering new ways to lead with purpose while keeping people at the heart of every transformation. Artificial intelligence, automation, and hybrid work models are rapidly reshaping workplace culture, pushing HR to evolve from administrative oversight to true strategic leadership. As a recent SHRM report…

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When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

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External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

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Fighter Jets, Fintech, and the Frontier of AI: Mastering the Art of Adaptable Leadership with Gregory Gorman
October 27, 2025

In an era when artificial intelligence is reshaping entire industries and the pace of software innovation feels almost unmanageable, the question of leadership—what it looks like, how it adapts, and who embodies it—has never been more vital. The technology sector is confronting one of the fastest paradigm shifts in decades, and with that change comes…

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Employee Loyalty Starts with Culture: What the H. E. Butt Foundation Gets Right About Retention
October 27, 2025

Employee expectations have changed fast. The promise of remote work, the rise of burnout, and a sharper focus on well-being have all rewritten what people look for in a job. For HR leaders, that shift has made retention less about perks and more about purpose — about building workplaces that people actually want to stay…

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Cutting Costs, Boosting Care: Why Employers Are Turning to Direct Primary Care for a Healthier, More Engaged Workforce
October 27, 2025

Rising healthcare costs continue to strain employers and employees alike — and with the average annual premium for family coverage nearing $27,000, benefits leaders are searching for new models that deliver both affordability and accessibility. At the same time, workplace well-being has expanded beyond basic coverage to include mental health, telemedicine, and preventive care,…

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Stop Hunting Unicorns: Invest in Trainable Talent to Solve the Mid-Level Hiring Crisis
October 27, 2025

Companies are moving through a cautious but competitive hiring landscape in late 2025. HR leaders face rising pressure to fill key roles quickly. They must balance speed with quality, culture, and long-term potential. That balance has become harder to achieve. In fields like architecture, engineering, and consulting(AEC), the demand for skilled professionals continues to…

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Building a More Human Workplace: Julie Develin on the Future of HR and Workforce Data at HR Southwest 2025
October 27, 2025

In a business world defined by disruption, HR leaders are racing to keep pace with rapid shifts in technology, workforce expectations, and organizational culture. Recent Gartner research shows that 75 percent of HR leaders say their managers are overwhelmed by the growing pace of change and new responsibilities, while nearly three-quarters report their teams…

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Fast or Forgotten: Speeding Up Background Checks Is HR’s New Competitive Edge
October 27, 2025

As the labor market tightens and hiring rates continue to decline, HR leaders face a double-edged challenge: move fast to fill crucial roles without cutting compliance corners. According to LinkedIn’s August 2025 Workforce Report, national hiring was 4.9% lower in July 2025 compared to July 2024, reflecting a broader slowdown across industries. Against that…

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