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In an era where marketing is shifting faster than most can keep up with, staying informed is a challenge for even the most seasoned revenue leaders. From AI upending traditional search to MarTech tools bloating underused tech stacks, the ground beneath B2B marketers is shifting. According to McKinsey, companies leading in customer experience are…
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Supply Chain Leaders Must Abandon Outdated Routing and Embrace Last Mile Optimization Through Modeling and AI
As geopolitical tensions disrupt global shipping and tariffs create fresh uncertainty in international trade, companies are being forced to reexamine their most vulnerable supply chain segment—the last mile . While upstream operations get the spotlight during crises, the final leg of delivery remains a persistent blind spot. That oversight has consequences: empty trucks, fragmented delivery…
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Owning Your Destiny — Victoria Neave on Betting on Yourself, Breaking Barriers, and Leading with Purpose
Welcome to an electrifying episode of the Undisputed Podcast, where host Ty Bledsoe sits down with Victoria Neave, trailblazing former Texas State Representative (District 107) and Partner at Neave Law. After eight years of legislative leadership, Neave shares her journey from immigrant daughter to powerhouse attorney and politician, revealing the mindset shifts that transformed…
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The ROI of Empathy: How Compassion Drives Growth in Dementia Care
As dementia diagnoses rise at an alarming rate, affecting 57 million people worldwide, healthcare providers face the challenge of offering compassionate, cost-effective support at scale. A new program from CMMI, GUIDE (Guiding an Improved Dementia Experience), aims to tackle this head-on, allowing organizations to bring next-generation dementia care models to traditional Medicare populations. With…
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From Search (SEO) to Answers with Generative AI
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…
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The DisruptED World of Financial Services with Industry Titan Jerry Wagner
Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…
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From Queries to Conversations with AI in Marketing Analytics
In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…