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Data Fluency and Human Connection Power Marketing Careers in the Age of AI

data

With new AI marketing tools appearing almost daily, it’s no wonder teams feel stretched thin. Yet beneath the constant buzz of automation and algorithms, the real drivers of growth haven’t changed: reliable data and thoughtful strategy. A recent Adobe study found that nearly half of marketers—a whopping 48%—say their biggest obstacle is ensuring data accuracy….

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Bridging Circuits and Classrooms: How John Giddings Inspires the Next Generation of Tech Leaders

Silicon Valley’s story has always been about people as much as technology — the engineers, entrepreneurs, and dreamers who turn abstract science into world-changing innovations. Now, as the semiconductor industry drives a new wave of growth through renewable energy and AI, its roots in human ingenuity are more relevant than ever. According to the Semiconductor…

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Build As You Grow: Lessons in Career, Connection, and Confidence

Growth isn’t just about climbing the career ladder — it’s about becoming the kind of person who can lead with empathy, curiosity, and authenticity. In a world that often celebrates titles and achievements, the real work lies in learning to communicate clearly, connect genuinely, and turn moments of uncertainty into opportunities for growth. In this…

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The Business of Play: Building Community Through Location-Based Entertainment

From Dallas to New York, cities are reimagining how people play and connect with one another. The rise of “location-based entertainment” (LBE) spots like Topgolf, Sandbox VR, and Goodsurf Beach Club signals a new chapter in the way community and recreation come together. With over 65% of Goodsurf’s visitors returning multiple times a month,…

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Faith, Fatherhood, and Fortitude: Inside Chase Harris’ Mission to Make Accessibility Possible for Every Child

Chase Harris is a father, husband, entrepreneur, and all-around force of light. Alongside his wife, Carly, and their son, Cash, he has inspired millions online through messages of resilience, faith, and family. Their story is one of turning adversity into action — and hardship into hope. “We knew early on that Cash had this special…

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Why In-Person Still Wins: How DallasMeetup Is Changing the Way Dallas Networks

These days, most professional connections start online — but more and more people are realizing that nothing beats meeting face-to-face. LinkedIn can help you find the right names, but real relationships are built in person. As a new generation enters the workforce, fluent in both digital and real-world connection, networking itself is evolving. And in…

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The Secret to Smarter Hiring: Tapping Fractional Executives for the Right Expertise, Right When You Need It

The rise of the “fractional” executive—leaders who lend their expertise to multiple organizations on a part-time or project basis—marks a major shift in how top talent engages with growing companies. As businesses seek agility without sacrificing expertise, fractional roles are becoming a powerful alternative to full-time hires. In fact, a report found that temporary business…

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DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 2)
October 23, 2025

Few places on Earth are as inaccessible—and as coveted by amateur radio operators—as Bouvet Island. Located in the South Atlantic, this uninhabitable rock has long been regarded as the “Mount Everest of DXpeditions.” According to the DXCC Most Wanted List, Bouvet ranks near the very top of sought-after contacts, making every attempt to activate…

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DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 1)
October 23, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

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data
Data Fluency and Human Connection Power Marketing Careers in the Age of AI
October 23, 2025

With new AI marketing tools appearing almost daily, it’s no wonder teams feel stretched thin. Yet beneath the constant buzz of automation and algorithms, the real drivers of growth haven’t changed: reliable data and thoughtful strategy. A recent Adobe study found that nearly half of marketers—a whopping 48%—say their biggest obstacle is ensuring data accuracy….

Read More
Architect
Architect’s Perspective: Retrofitting Aging Mall Properties
October 23, 2025

Architect Johnny Stewart, AIA, shares his perspective on retrofitting aging mall properties into vibrant, sustainable community hubs. He highlights three core strategies, starting with enhancing the property’s mixed-use capabilities by adding diverse tenants like gyms, pickleball courts, local restaurants, or even residential spaces to drive foot traffic. A second key area is improving parking and…

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Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success
September 30, 2025

In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…

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From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice
September 24, 2025

In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…

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From Classroom to Clinic, How HerMD is Closing the Menopause Gap in Medicine
September 24, 2025

For too long, women’s healthcare has fallen short—shaped by stigma, overlooked by research, and limited by a system that often focuses only on fertility while neglecting a significant portion of a woman’s constant evolution. With women today spending 40% of their lives in postmenopause, the lack of medical training and resources dedicated to this…

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AI and the Future of Creativity
September 22, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically—hosts Christian Herrity, Creative Director and AI Lead at Accenture Song. The conversation dives deep into how AI is reshaping the creative process, from rapid prototyping and world-building to…

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Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi
September 18, 2025

Career paths rarely move in a straight line. For Mark Morinishi, the road wound from designing playgrounds to teaching English in Japan, and eventually to leading digital engagement at a Bay Area church. His story raises a timely question: how do we find purpose when our professional lives take unexpected turns? This episode explores what…

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The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity
September 18, 2025

What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…

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The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys
September 18, 2025

The world of tech rarely stands still. SaaS is growing faster than ever, reshaping how businesses deliver value, while fintech continues to reinvent how we pay, shop, and prove who we are. And the numbers back it up: The SaaS market, worth $266 billion in 2024, is projected to exceed $315.6 billion this year…

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The Future of B2B Marketing Lies in the Authenticity of UGC and the Efficiency of AI
September 18, 2025

A strong work ethic can shape a career long before it begins. That foundation guided one marketing leader through decades of corporate experience, where she collaborated with teams across the globe and built a reputation for persistence and follow-through. After retiring from a senior leadership role, Bridget Benedetti chose not to step away from the…

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From Stage Lights to Silicon Valley: Introducing Suzy DeLine, Host of Crafted Journeys
September 17, 2025

Every artisan has a story, and in this introduction, host Suzy DeLine turns the microphone on herself. From growing up on a Wisconsin dairy farm with Broadway dreams, to building a career in Silicon Valley with Intel, Intuit, Adobe, and PayPal, Suzy shares the twists, turns, and defining moments that shaped her journey. Along…

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