B2B Weekly – Past Events
In this episode of B2B Weekly, join host Tim Maitland and special guest Kelly Massad, the CEO of Mainstay Digital, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions. Kelly Massad’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning….
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B2B Weekly - Past Events
Unleashing Wisdom: Why Older Professionals Need To Become Content Creators
In the ever-evolving landscape of marketing, content creation has emerged as a vital aspect for companies to promote their brands and connect with their target audiences. Despite this recognition, a lingering misconception exists that only younger professionals can create authentic content. The recent episode of B2B Weekly aims to dismantle this stereotype and empower…
B2B Weekly - Past Events
What Is Going On in the World of Content Community Building?
The power of “Drive to Survive” Since the popular hit series “Drive to Survive” launched in March of 2019, Formula 1 quickly became the fastest-growing sport in the US, prompting additional F1 circuits to open in Las Vegas and Miami due to the fanbase’s growing popularity. But how did this series launch such sudden engagement…
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The Art of Recovery: Where Music and Medicine Meet in Patient Care
Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…
A Physician Entrepreneur’s Playbook for Fixing America’s Specialty Care Gap
The U.S. healthcare system is facing a quiet but accelerating crisis: a widening gap between where specialists are needed and where they actually practice. In urology alone, there are roughly 1,100 open positions but only about 400 new specialists trained each year—a mismatch that’s only getting worse. As physician burnout rises and more clinicians…
