B2B Weekly – Past Events

Shaping the Future: AI, Video, and the New Era of Digital Transformation

In this episode of B2B Weekly, join host Tim Maitland and special guest Kelly Massad, the CEO of Mainstay Digital, a forward-thinking company revolutionizing the B2B sector with innovative digital solutions. Kelly Massad’s vision focuses on the decentralization of B2B operations, enabling companies to establish their own channels in media, ecommerce, social media, and learning….

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B2B Weekly - Past Events
Unleashing Wisdom: Why Older Professionals Need To Become Content Creators

In the ever-evolving landscape of marketing, content creation has emerged as a vital aspect for companies to promote their brands and connect with their target audiences. Despite this recognition, a lingering misconception exists that only younger professionals can create authentic content. The recent episode of  B2B Weekly aims to dismantle this stereotype and empower…

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B2B Weekly - Past Events
What Is Going On in the World of Content Community Building?

The power of “Drive to Survive” Since the popular hit series “Drive to Survive” launched in March of 2019, Formula 1 quickly became the fastest-growing sport in the US, prompting additional F1 circuits to open in Las Vegas and Miami due to the fanbase’s growing popularity. But how did this series launch such sudden engagement…

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inclusion
Inclusion Beyond Compliance: What It Really Takes to Build Workplace Cultures Where People Feel Seen, Supported, and Free to Belong
December 16, 2025

Inclusion is often reduced to policies and checklists, but its true measure shows up in everyday experiences — in whether people feel seen, supported, and able to contribute without hiding parts of who they are. When organizations move beyond compliance and toward genuine understanding, they open the door to talent, perspective, and potential that…

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healthcare
How Simulation-Based Education Is Transforming Healthcare Leadership and Decision-Making Worldwide
December 16, 2025

As healthcare systems worldwide face rising costs, workforce shortages, and increasing pressure to balance quality with financial sustainability, traditional classroom-based management education is struggling to keep pace. According to the World Economic Forum, healthcare spending now accounts for nearly 10% of global GDP, making leadership decision-making more consequential—and more complex—than ever. At the same…

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work-based learning
Scaling Work-Based Learning in the Curriculum: How Riipen Powers Real Employer Projects at Scale
December 15, 2025

Higher education is facing renewed scrutiny over how well it prepares students for life after graduation. Employers are increasingly signaling that many graduates enter the workforce without real-world, job-ready experience—placing new pressure on higher education to rethink how learning connects to work. Research on high-impact practices consistently shows that experiential and work-based learning boosts…

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private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

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Other B2B Weekly - Past Events