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How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of…
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Adopting AI is Not a Marketing Strategy
In this episode of Marketing AI SparkCast, host Aby Varma, the founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically discusses the nuances of AI integration with marketing and content expert Rob Rose. Together, they explore that AI adoption is not a standalone strategy but technology…
Sweet Niche Success: Lessons in Transitions & Gingerbread from a Crafty Marketer
Transitioning into a niche market can feel daunting, but for businesses looking to carve out a unique identity, it often proves transformative. Niche success requires precision, creativity, and strategic thinking—traits that Grier Rubeling, the founder of Advisor Transition Services, has perfected. With the holidays approaching and gingerbread house contests in full swing, Grier’s approach…
Career Paths: A Career in Real Estate
In this episode of The Apple One Podcast’s Career Paths series, host Brett Howroyd chats with Adam Nourafchan, co-founder of Lunada Rose Partners, a real estate investment firm focused on properties across Southern California and the Sunbelt. Adam shares how real estate offers career paths for all kinds of skill sets — whether you’re into…
Emotional Agility for Decision Making in Business and Life with Lilli Zinaman
High-pressure decision-making often leads to burnout and fear-driven choices, making emotional agility a crucial skill for today’s leaders. According to a recent HSBC study, 28% of U.S. business leaders report feeling paralyzed by uncertainty, preventing them from taking decisive action. Emotional agility, which involves the ability to process and use emotions constructively, creates a…
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From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of…