Best Practices

Optometry Students Say Technology and Marketing’s Transformation Will be an Advantage in Their Future Careers

The world of optometry is rapidly evolving with new technologies, novel strategies, and fresh perspectives are vital for maintaining the highest standards of patient care and service. The 2023 Best Practices Summit, held in Savannah, Georgia, provided an enriching platform for professional growth and education for optometry students. This year, the event highlighted the…

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Best Practices
Best Practice Scholars

Optometry students can gain invaluable mentorship, access to cutting-edge technologies, and networking opportunities through CooperVision’s Best Practice program. Enhance clinical skills, stay updated with industry trends, and gain a competitive edge. Prepare for a successful optometry career with the support of experienced professionals and a strong community of peers.

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Marketing to a New Generation of B2B Buyers
May 15, 2025

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

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American Eagle
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

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sports agent
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

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leadership
The Power of Purpose – Leadership and Vision with Byron Sanders
May 14, 2025

Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…

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