Better Broadband

New FCC Broadband Map Crowdsources Regulation of Broadband Availability

FCC Broadband Connectivity

This week the Federal Communications Commission (FCC) released its new broadband availability maps to cheers from the larger telecom industry. With this new set of FCC maps, a huge win for businesses and consumers seeking better broadband to have more of a say in accurate representation of broadband availability, individuals and organizations will be allowed…

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Better Broadband
Better Broadband: IoT and Connectivity as a Service

In early July 2022, nearly a quarter of the Canadian population was disconnected after a significant network went down. The outage impacted emergency services, banks, hospitals, and nearly every other industry (BBC). “Connectivity is at the heart of all businesses of all sizes,” said Steve Higgins, President of MobileWare. From residences to businesses, more outputs…

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Better Broadband
Better Broadband: Clearfield Doubles U.S. Footprint to Serve Customer Base

There is some exciting news to share from Clearfield, and they could not wait to spread the word: they just completed a new 100K square foot facility for warehouse and logistics space in Brooklyn Park just down the road from their headquarters. This facility will support multi-state regional telco providers and operators. To shed light…

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Better Broadband
Better Broadband with Clearfield: The Current State of Rural Broadband

We know broadband is expanding, even in rural areas. It can be difficult, however, to know exactly how much it’s expanding and how customers are getting access. The NRTC commissioned a Broadband Benchmarking Report to learn just that. Among other things, they found that consumers certainly are eager to buy broadband services, especially in rural…

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Better Broadband
Better Broadband: How Telecommunications and Electric Companies Are Teaming Up To Get Broadband to Rural America

Delivering broadband to rural areas may not be an easy task, but it’s an important one – and one that broadband companies are increasingly eager to tackle. Those companies may be accustomed to planning on their own, but, working hand-in-hand with electric companies, especially those like co-ops that thrive in rural markets, can lead to…

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Better Broadband
2020’s Impact on the Broadband Fiber Landscape

While broadband fiber may not be something the average consumer thinks much about, it has a great impact on all of our day-to-day lives. Unfortunately, high-speed internet is something many of us take for granted. No one knows this more than Kevin Morgan, Chief Marketing Officer for Clearfield. Host Shelby Skrhak had the opportunity to…

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Robin Goldsmith
Interview with Robin Goldsmith
March 1, 2025

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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From Control to Community: Why Big Brands Struggle with UGC
From Control to Community: Why Big Brands Struggle with UGC
February 27, 2025

In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…

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AI in Video Storytelling
AI and The Future of Video Storytelling
February 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…

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Content strategy
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
February 27, 2025

Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…

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