Bonus Content
The classic line from Field of Dreams is, if you build it, they will come. In Savannah, Georgia, a more appropriate baseball saying might be, if you make it fun, they will come. Jesse Cole, Owner of the Savannah Bananas, is truly in a league of his own. Cole is a trailblazer and an…
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Bonus Content
Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity
Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time. As the…
Bonus Content
Welcome to the Show Bonus Content: History of Baseball in Savannah
As the United States molded itself into the country it is today, it underwent change after change. Throughout the last 150 years though, it has had at least one constant. Baseball has tied generations together since its invention in the nineteenth century, becoming America’s pastime. The city of Savannah, Ga. has been afforded the consistency…
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From Marketing Automation to Autonomous AI Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…
How Branded Moving Trucks Help Storage Facilities Attract More Customers
You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…
