Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity

Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time.

As the popularity of baseball has waned in recent years, it’s fair to wonder whether the nostalgia the game carries currently outweighs the relevance of its on-field product. In an effort to reduce the trend of declining viewership and flagging interest, Major League Baseball has begun experimenting with different solutions to make the game more entertaining for a 21st century audience.

MarketScale sourced the thoughts of three experts with differing perspectives on the game to give us their take on how baseball should evolve.

Kevin Davidson is the CEO of DS Sports Ventures, LLC, the company that launched BaseballCloud in 2017. BaseballCloud is a technology platform that provides data to baseball and softball coaches across the country. He says that technology is necessary to push the game forward, even if it comes with some growing pains.

Kimberley Ring of Ring Communication brings a different perspective to the table, offering Major League Baseball some valuable advice when it comes to understanding their customer’s journey to the product. Kimberley asks Major League Baseball to consider questions that we frequently think about more when it comes to retail customers. However, these questions are especially pertinent to baseball as it sells itself to a new generation of fans.

Sports betting has provided fans with a new and exciting way to engage with the sports they love. Chris Bevilacqua, the CEO of SimpleBet, says that the growth of this market gives baseball an avenue to engage fans with each pitch and swing of the bat.

More Stories Like This:

History of Baseball in Savannah

How Sports Betting Took the U.S. by Storm

Follow us on social media for the latest updates in B2B!

Image

Latest

grid expansion
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
March 27, 2024

At ChargeExpo 2024, a pivotal discussion unfolded, shedding light on the integral relationship between grid expansion and the future of electric vehicle (EV) charging infrastructure. As electric vehicles continue to surge in popularity, the spotlight has turned to the supporting infrastructure, underscoring a critical challenge: the need for significant grid expansion to accommodate the […]

Read More
advanced battery technologies
Empowering a Greener Tomorrow: The Urgent Need for Enhanced Safety Protocols in the Electric Vehicles and Advanced Battery Technologies Sector
March 26, 2024

As the world gravitates toward cleaner energy solutions, electric vehicles (EVs) and advanced battery technologies stand at the forefront of this transformative journey. The shift towards electrification underscores a global commitment to reducing carbon emissions, with the EV market experiencing unprecedented growth​​. Innovations in battery technology, crucial for extending EV range and reducing costs, […]

Read More
Grid modernization
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use […]

Read More
Leverage AR & VR Technologies to Deepen Fan Engagement & Unlock Real-Time Marketing and Revenue Opportunities in Sports
March 26, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro AR VR headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in […]

Read More