Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity

Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time.

As the popularity of baseball has waned in recent years, it’s fair to wonder whether the nostalgia the game carries currently outweighs the relevance of its on-field product. In an effort to reduce the trend of declining viewership and flagging interest, Major League Baseball has begun experimenting with different solutions to make the game more entertaining for a 21st century audience.

MarketScale sourced the thoughts of three experts with differing perspectives on the game to give us their take on how baseball should evolve.

Kevin Davidson is the CEO of DS Sports Ventures, LLC, the company that launched BaseballCloud in 2017. BaseballCloud is a technology platform that provides data to baseball and softball coaches across the country. He says that technology is necessary to push the game forward, even if it comes with some growing pains.

Kimberley Ring of Ring Communication brings a different perspective to the table, offering Major League Baseball some valuable advice when it comes to understanding their customer’s journey to the product. Kimberley asks Major League Baseball to consider questions that we frequently think about more when it comes to retail customers. However, these questions are especially pertinent to baseball as it sells itself to a new generation of fans.

Sports betting has provided fans with a new and exciting way to engage with the sports they love. Chris Bevilacqua, the CEO of SimpleBet, says that the growth of this market gives baseball an avenue to engage fans with each pitch and swing of the bat.

More Stories Like This:

History of Baseball in Savannah

How Sports Betting Took the U.S. by Storm

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More