Articles by tag: Betting
Key Points: Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw. While this is still in the early stages of adoption amongst bettors, the appetite and opportunity for growth exists amongst fans. DraftKings signed a multi-year agreement with SimpleBet to use their technology to enable microbetting. Commentary: As sports…
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Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity
Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time. As the…
Articles
DraftKings to Buy Golden Nugget Online Gaming for $1.56 Billion
(Bloomberg) — DraftKings Inc. agreed to buy Golden Nugget Online Gaming Inc. in a deal valued at about $1.56 billion, expanding the fantasy-sports giant’s presence in the hot market for online betting. DraftKings expects use the combined resources to boost sales and market share, yielding $300 million in overlapping costs and creating new cross-selling opportunities,…
Sports & Entertainment
DraftKings CEO Speaks on New Partnership with DISH Network
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV. DraftKings, a prominent sports betting company, announced a…
SC Season 1
What the CEOs of Fanduel and Draftkings Predict About the Future of Sports Betting
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. Welcome to Salary Capped. I’m your host, Tyler Kern. Pleasure to have you along today. One of the biggest…
Podcast Network
Machine Learning is Driving Next Generation of Sports Betting
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future. Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media…
Business Casual
DraftKings Expands its Pro Sports Market Share with New Partnerships
Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants…