Articles by tag: Betting

Why DraftKings Chose to Double Down on Microbetting

Microbetting is the New Gambling Trend

Key Points: Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw. While this is still in the early stages of adoption amongst bettors, the appetite and opportunity for growth exists amongst fans. DraftKings signed a multi-year agreement with SimpleBet to use their technology to enable microbetting. Commentary: As sports […]

Read More

Latest

Bonus Content
Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity

Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time. As the […]

Read More
Articles
DraftKings to Buy Golden Nugget Online Gaming for $1.56 Billion

(Bloomberg) — DraftKings Inc. agreed to buy Golden Nugget Online Gaming Inc. in a deal valued at about $1.56 billion, expanding the fantasy-sports giant’s presence in the hot market for online betting. DraftKings expects use the combined resources to boost sales and market share, yielding $300 million in overlapping costs and creating new cross-selling opportunities, […]

Read More
Sports & Entertainment
DraftKings CEO Speaks on New Partnership with DISH Network

On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV.     DraftKings, a prominent sports betting company, announced a […]

Read More
SC Season 1
What the CEOs of Fanduel and Draftkings Predict About the Future of Sports Betting

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. Welcome to Salary Capped. I’m your host, Tyler Kern. Pleasure to have you along today. One of the biggest […]

Read More
Podcast Network
Machine Learning is Driving Next Generation of Sports Betting

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future. Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media […]

Read More
Business Casual
DraftKings Expands its Pro Sports Market Share with New Partnerships

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants […]

Read More

Latest

The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
February 20, 2024

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but […]

Read More
Streaming the Game: Transforming Sports Broadcasting in the Digital Era
February 20, 2024

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

Read More
marketing team’s AI journey
Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]

Read More
Other Articles
How the LINQ Revolutionized the Future of Las Vegas Sports Books
February 17, 2020

When The LINQ, a 2,640-room hotel, casino and entertainment hub on the Las Vegas Strip, needed a way to provide guests the best game day experience in the world, they turned to McCann Systems. In turn, McCann turned to Unilumin. The LINQ needed a solution for “The Book,” the venue’s brand-new sports-viewing experience designed […]

Read More