Articles by tag: Betting

Why DraftKings Chose to Double Down on Microbetting

Microbetting is the New Gambling Trend
  Key Points: Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw. While this is still in the early stages of adoption Read more


The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]

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Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

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education system
Assessment in Our Education System: A Barrier and an Opportunity
November 30, 2022

In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]

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Why DraftKings Chose to Double Down on Microbetting
October 21, 2021
  Key Points: Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw. While this is still in the early stages of adoption Read more
Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity
October 19, 2021
Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of Read more
DraftKings to Buy Golden Nugget Online Gaming for $1.56 Billion
August 9, 2021
(Bloomberg) -- DraftKings Inc. agreed to buy Golden Nugget Online Gaming Inc. in a deal valued at about $1.56 billion, expanding the fantasy-sports giant’s presence in the hot market for online Read more
DraftKings CEO Speaks on New Partnership with DISH Network
March 19, 2021
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was Read more
What the CEOs of Fanduel and Draftkings Predict About the Future of Sports Betting
January 11, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders Read more
Machine Learning is Driving Next Generation of Sports Betting
November 9, 2020
  Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, Read more
DraftKings Expands its Pro Sports Market Share with New Partnerships
September 18, 2020
  Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events Read more
How the LINQ Revolutionized the Future of Las Vegas Sports Books
February 17, 2020
  When The LINQ, a 2,640-room hotel, casino and entertainment hub on the Las Vegas Strip, needed a way to provide guests the best game day experience in the world, they Read more