Articles by tag: Betting

Why DraftKings Chose to Double Down on Microbetting

Microbetting is the New Gambling Trend

Key Points: Microbetting creates increased fan engagement and investment across every pitch, snap, or free throw. While this is still in the early stages of adoption amongst bettors, the appetite and opportunity for growth exists amongst fans. DraftKings signed a multi-year agreement with SimpleBet to use their technology to enable microbetting. Commentary: As sports…

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Bonus Content
Three Perspectives on How Major League Baseball Can Reverse its Sagging Popularity

Baseball has occupied an important place in the fabric of American society for well over a century. The game carries a strong sense of history and nostalgia for many of us, conjuring memories of playing catch in the yard or passing through the turnstiles to see the outfield grass for the first time. As the…

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Articles
DraftKings to Buy Golden Nugget Online Gaming for $1.56 Billion

(Bloomberg) — DraftKings Inc. agreed to buy Golden Nugget Online Gaming Inc. in a deal valued at about $1.56 billion, expanding the fantasy-sports giant’s presence in the hot market for online betting. DraftKings expects use the combined resources to boost sales and market share, yielding $300 million in overlapping costs and creating new cross-selling opportunities,…

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Sports & Entertainment
DraftKings CEO Speaks on New Partnership with DISH Network

On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV.     DraftKings, a prominent sports betting company, announced a…

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SC Season 1
What the CEOs of Fanduel and Draftkings Predict About the Future of Sports Betting

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. Welcome to Salary Capped. I’m your host, Tyler Kern. Pleasure to have you along today. One of the biggest…

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Podcast Network
Machine Learning is Driving Next Generation of Sports Betting

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future. Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media…

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Business Casual
DraftKings Expands its Pro Sports Market Share with New Partnerships

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
How the LINQ Revolutionized the Future of Las Vegas Sports Books
February 17, 2020

When The LINQ, a 2,640-room hotel, casino and entertainment hub on the Las Vegas Strip, needed a way to provide guests the best game day experience in the world, they turned to McCann Systems. In turn, McCann turned to Unilumin. The LINQ needed a solution for “The Book,” the venue’s brand-new sports-viewing experience designed…

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