How the LINQ Revolutionized the Future of Las Vegas Sports Books

 

When The LINQ, a 2,640-room hotel, casino and entertainment hub on the Las Vegas Strip, needed a way to provide guests the best game day experience in the world, they turned to McCann Systems.

In turn, McCann turned to Unilumin.

The LINQ needed a solution for “The Book,” the venue’s brand-new sports-viewing experience designed to provide an impactful experience unlike any other.

“It’s unlike anything else you’ve ever seen before,” said Matthew Kenagy, Senior Director of Sports Marketing for Caesars Entertainment Corporation, which owns and operates The LINQ. “We started with the idea of, ‘What do you love about watching the game at home?’”

That vision resulted in a solution that allows guests to rent on-site “living rooms,” control up to six individual screens and the audio associated with each, play video games, watch games in virtual reality, and more.

Implementing that kind of revolutionary, interactive and innovative solution wouldn’t have been possible without cutting-edge products from a partner like Unilumin.

Unilumin’s LED solutions now power immersive, sharable experiences at The LINQ that resonate with a growing segment of casino-goers.

The ambitious, integrated installation features unique geometry that pushes the boundaries of traditional LED mounting, large, outdoor marquees, an LED tunnel in the entrance of The LINQ, LED ceiling features, and more.

“The Book is great. From a guest-experience standpoint, it’s where you want to hang out all day,” said Matt Wilson, McCann Systems Director of Marketing. “Some of the goals of the space for Caesars Entertainment were to make this a destination that people wanted to experience, not just a sports book with a TV and an odds board and some wagering that you can do. … The LED acts as a digital canvas.”

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

hvacr
Women in HVACR Are Driving Change Across the Skilled Trades
July 15, 2025

Trade school enrollment climbed 4.9% between fall 2020 and fall 2023, signaling a national shift toward skills-based careers as alternatives to four-year degrees. This modest but meaningful rebound underscores growing interest in trades like HVACR, where demand is high, but representation remains lopsided. For decades, women in the field have been overlooked despite playing…

Read More
personal assistant
The People Business: How To Make AI Your Personal Assistant and More
July 14, 2025

In today’s fast-paced world, AI has moved from being a corporate buzzword to a hands-on tool for everyday life. With tools like ChatGPT, Gemini, and Claude now widely accessible, the conversation is shifting from what AI is to how it can actually help individuals. From boosting productivity to transforming education, AI is poised to become…

Read More
cardiac care
Just Thinking… About the Role of Critical Thinking in Cardiac Care With Dr. Minh Tran
July 14, 2025

As cardiovascular disease continues to rank as the leading cause of death globally, the importance of expert cardiac care has never been more evident. The American Heart Association reports that over 800,000 Americans experience a heart attack each year, and many rely on the fast, critical thinking of cardiac specialists to survive. In an…

Read More
IP radios
Icom’s IP Radios Fill Critical Gaps in Privacy, Range, and Cost for Commercial Fishermen
July 11, 2025

The 2024 Pacific Marine Expo served as a platform for exploring how advanced radio technologies are supporting specialized industries. Secure and far-reaching communication remains a critical need for the commercial fishing sector. Rick Waedekin, the President of Coast Marine Marketing and Icom’s West Coast Sales Rep, spoke with Harold Whittlesy of Satellite Technical Services…

Read More