A Bit About: Leveraging Security Systems to Drive Value in Retail: CEO Perspectives

November 18, 2021
Hilary Kennedy

“Through the ability to do analytics and, as well as demographic identification through surveillance systems, leveraging security systems to help retail organizations identify customers, identify patterns of purchases, traffic cloves of people are really powerful solutions,” Leiponis said.

Security systems have many applications for retail beyond their initial use case. A Bit About, a Parabit Systems podcast, host Hilary Kennedy spoke with Rob Leiponis, CEO of Parabit Systems, about how security systems can drive value in retail and improve the retail experience.

Several viable use cases enable integrated technology the potential to transcend perceived application limitations for broader value within an organization. According to Leiponis, here are ways retail systems can improve customer experience and support modern targeted marketing opportunities.

“Through the ability of analytics and, as well as demographic identification through surveillance systems, security systems help retail organizations identify customers and patterns of purchases. Traffic cloves of people are really powerful solutions,” Leiponis said.

Security departments tend to be a call center where retail is a profit center, according to Leiponis. Many customers leverage the demand and applications that security systems can provide. Security departments need to be able to fund some of these cameras, with much more acute imagery and patterns of people.

“Facial analytics has just been an incredible resource for law enforcement, as well as retail operations to be able to identify people,” Leiponis said.

Listen to hear more about how security systems can drive value in retail.

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