International Roofing Expo Snapshot: A Conversation with Boostpoint on Digital Advertising

 

The International Roofing Expo is the industry’s biggest event, and Marketscale is bringing you snapshots from the show. We had a chance to chat with Sam Beiler, CEO and Co-Founder of Boostpoint, an easy to use application for creating and launching targeted social media ads. Sam, a veteran marketer in the roofing industry, founded the company because of the disconnect he saw in the industry.

“Roofing contractors were struggling to transition from traditional to digital marketing. They needed a solution that was easy to use and worked. That’s where the idea for Boostpoint started,” Sam said.

Roofers aren’t marketers, but they certainly understand the need to drive more leads and traffic to their site. Social media advertising offers a hyper-targeted way to do so, but it can be overwhelming. Sam shared, “Our app is easy. We do all the background audience targeting; they simply choose the area. They can then select from multiple proven to be engaging templates for their ads.”

Learn more about Boostpoint’s impact on the industry by listening to the podcast.

Follow us on social media for the latest updates in B2B!

Image

Latest

technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More
weather Intelligence
Clarity in the Storm: Weather Intelligence, GIS, and the Future of Operational Awareness
February 6, 2026

For many organizations today, weather has shifted from an occasional disruption to a constant planning factor. Scientific assessments show that extreme weather events—including heatwaves, heavy rainfall, and wildfires—are occurring more frequently and with greater intensity, placing growing strain on infrastructure, utilities, and public services. As weather-related disruptions become more costly and harder to manage,…

Read More
AI in sterile processing
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
February 5, 2026

Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…

Read More
IC-SAT100
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026

Let’s have a look at Icom’s IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof,…

Read More