International Roofing Expo Snapshot: A Conversation with Boostpoint on Digital Advertising

 

The International Roofing Expo is the industry’s biggest event, and Marketscale is bringing you snapshots from the show. We had a chance to chat with Sam Beiler, CEO and Co-Founder of Boostpoint, an easy to use application for creating and launching targeted social media ads. Sam, a veteran marketer in the roofing industry, founded the company because of the disconnect he saw in the industry.

“Roofing contractors were struggling to transition from traditional to digital marketing. They needed a solution that was easy to use and worked. That’s where the idea for Boostpoint started,” Sam said.

Roofers aren’t marketers, but they certainly understand the need to drive more leads and traffic to their site. Social media advertising offers a hyper-targeted way to do so, but it can be overwhelming. Sam shared, “Our app is easy. We do all the background audience targeting; they simply choose the area. They can then select from multiple proven to be engaging templates for their ads.”

Learn more about Boostpoint’s impact on the industry by listening to the podcast.

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More