Legal Business Development: Authentic Relationships Can Foster Trust and Long-Term Relationships

February 13, 2024
Greg Crumpton

 

Shannon Hames, the Director of Business Development, Hull & Chandler, P.A., joins hosts Greg Crumpton and Gabrielle Bar on this episode of “Straight Outta Crumpton” to explore Shannon’s transition from non-profit endeavors to a pivotal role in the legal industry. She sheds light on the unique challenges and strategies of business development within a law firm.

The discussion provides insights into the importance of relationship-building in legal services, contrasting transactional and relational approaches in client interactions. The episode further addresses the critical role of trust in legal counsel, the impact of personal connections in business growth, and how these principles parallel with other sectors like HVAC and marketing. It’s a deep dive into transforming legal stereotypes and the significance of understanding client needs in a dynamic industry.

 

 

 

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