Hai-er Automation: 4 Tips to Identify Flexible Robotic Storage Automation

Automation continues to have a large influence in the workforce, and that influence demands new approaches to manage it. As technology marches on, an ever-evolving workplace must find new ways to adapt, and that includes the ways in which it deals with automation. But while some aspects of the workforce can’t change, some things manage to be flexible, such as robotic storage. How does one identify flexible robotic storage automation and make the most of it?

On this episode of Hai-er Automation, host Michelle Dawn Mooney chatted with two men whose jobs are focused on robots and technology: Brian Reinhart, Vice President of Sales, Solutions, and Marketing at Hai Robotics and Zac Boehm, Vice President of Robotic Solutions at Hy-Tek Intralogistics. Mooney, Reinhart and Boehm spoke about flexible robotic storage automation, the future of this technology, and what it actually means to be flexible.

On this episode, they also discuss:

  1. The best ways to expand robotic automation without major risk
  2. When is the best time to expand robotic automation
  3. Understanding how to manage robotic automation in a way that is cost effective

Both Reinhart and Boehm talked about how the very definition of the word “flexible” is not an easy one to pin down. “Flexibility, it’s a relatively new term to the industry, and I think folks are really trying to quantify it,” said Reinhart. “Flexibility, it really is subjective. And so, I think it takes numerous shapes and sizes, but I think Zac hit a key element, and that is, where on the spectrum of effort is required to change or adapt the system? If you have to expand it, if your volume changes, your operation changes. You know, you can throw enough money and people at anything to make it flexible, but can you do it in a cost-effective manner that minimizes disruption, right?” Ultimately, the two agree that it comes down to a company being able to easily adapt to change.

Brian Reinhart is the Vice President of Sales, Marketing, and Solutions at Hai Robotics. He has previously worked at Bastian Solutions, where he held the positions of Logistical Consultant, Regional Manager, Director of Sales, and Senior Director of System Sales.

Zac Boehm is Vice President of Robotic Solutions at Hy-Tek Intralogistics. He worked as a Marketing Lead at Buckeye Machine Fabricators, Inc. before becoming their Sales Engineer/Marketing Manager. He was also the Vice President of Innovative Systems, Senior Director of Innovative Systems, and Director of Emerging Technologies at AHS, LLC.

Follow us on social media for the latest updates in B2B!

Image

Latest

employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More
Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More