HVAC Marketing Navigation Through Audience Adaptability

 

Today “Straight Outta Crumpton,” hosted by Greg Crumpton and Gabrielle Bar celebrates its 100th episode! The discussion delves into the intricacies of HVAC marketing, offering valuable insights into this specialized field. The show welcomes Giana Brucella, the Content Marketing Manager at Fujitsu General America, shedding light on the evolving landscape of HVAC marketing and its impact on contractors and consumers.

The episode dives deep into the strategies and challenges of marketing in the HVAC industry. Sharing in the 100th episode excitement is Giana Brucella who talks about her journey from working in various industries to focusing on HVAC at Fujitsu General America. She discusses the importance of understanding the contractor’s perspective and the need for continuous training in the industry. The hosts, Greg and Gabrielle, contribute their insights, emphasizing the value of customer service and understanding market needs. The discussion also touches upon the role of social media in connecting with contractors and the HVAC community at large.

 

 

Recent Episodes

As the construction industry faces a significant workforce shortage projected to surpass half a million workers, the need to inspire and educate the next generation about the value of construction careers is more critical than ever. According to the Associated Builders and Contractors (ABC), the U.S. construction industry needs to attract 501,000 additional workers…

For HVAC businesses, mastering online visibility and reputation management has become a critical factor in achieving success. With the internet increasingly becoming the first stop for customers seeking services, the practice of digital marketing for the HVAC industry has been gaining traction. Chris Lollini, founder and CEO of Reputation Igniter, specializes in helping businesses…

A career evolution in HVAC takes many paths filled with challenges and opportunities for significant growth, from technical roles to leadership. As the sector evolves, professionals must adapt and expand their skill sets to thrive in increasingly complex environments. In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Tim Gillespie, the…