HVAC Marketing Navigation Through Audience Adaptability

December 19, 2023
Greg Crumpton


Today “Straight Outta Crumpton,” hosted by Greg Crumpton and Gabrielle Bar celebrates its 100th episode! The discussion delves into the intricacies of HVAC marketing, offering valuable insights into this specialized field. The show welcomes Giana Brucella, the Content Marketing Manager at Fujitsu General America, shedding light on the evolving landscape of HVAC marketing and its impact on contractors and consumers.

The episode dives deep into the strategies and challenges of marketing in the HVAC industry. Sharing in the 100th episode excitement is Giana Brucella who talks about her journey from working in various industries to focusing on HVAC at Fujitsu General America. She discusses the importance of understanding the contractor’s perspective and the need for continuous training in the industry. The hosts, Greg and Gabrielle, contribute their insights, emphasizing the value of customer service and understanding market needs. The discussion also touches upon the role of social media in connecting with contractors and the HVAC community at large.



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