Balancing Cost and Function with Eco-Friendly Secondary Packaging

Sustainability is playing a more prominent role in corporate branding and imaging. While primary packaging is playing a key role for consumer packaged goods, a number of brands are interested in sustainable secondary packaging solutions.

A growing demand for sustainable packaging

According to PMMI’s report, Packaging Sustainability: A Changing Landscape, the sustainable packaging market is expected to increase to $280 billion by 2025, from $220 billion in 2018. This means the market is sure to see an increase in packaging that is recyclable, compostable and otherwise defined as green. In the secondary packaging space, that can mean more paperboard created from 100% recycled materials, new types of recyclable stretch wrap or engineering new palletizing solutions that minimize packaging while preventing damage during shipping.

What does it cost to go green?

When brands are looking to spruce up their image by going green — or scrambling to meet new green initiatives handed down by retailers — that means taking a closer look at their end-of-line machinery. Though sustainability and eco-friendly packaging are great for branding, they’re also perceived as costly. Some 64% of companies cite higher costs as the top barrier to adopting more sustainable practices, according to PMMI. Considering that 1 in 4 consumer packaged goods (CPG) manufacturers interviewed for the PMMI report said they planned to make machine upgrades or modifications to address their packaging sustainability goals, it’s easy to see why it can be difficult to go green.

What does sustainability mean for end-of-line packaging?

Here’s a look at some of the top end-of-line considerations when it comes to waste reduction and sustainable packaging initiatives:

  • Ensure that corrugated containers with less virgin fibers will not create issues with case erector and sealer adhesive not sticking to recycled fibers. Invest in secondary packaging machines with a broader tolerance range.
  • Conduct studies to determine the ROI of upgrading secondary packaging machines to accommodate the sustainable formats and sizes.
  • Contact your secondary packaging supplier to determine if existing packaging machines can be adapted to accommodate packaging reduction strategies such as reusable trays or lightweight cardboard.
  • Research palletizing/bundling solutions that allow for the elimination or reduction of corrugated materials to ensure the product will not be more subject to damage in transit.

End-of-line sustainable solutions that balance cost and waste

According to the Flexible Packaging Association, 67% of brand owners said they put more effort into sustainability in 2019. When it comes time to design sustainable solutions that balance cost and function, it’s critical to work with a secondary packaging equipment company that has experience in all facets of secondary and tertiary packaging.

The solution to reduce variety pack waste

When it comes to sustainability solutions and slashing waste, variety pack packaging often is top-of-mind for many companies, says Todd Welker, Beverage Sales Manager for Douglas. Variety pack packaging has grown in popularity to meet consumer demand as well as retailers’ just-in-time principals. But CPG makers want to curtail the astonishing amount of waste that comes from unpacking single case products to be repackaged into a mixed case. The first step in solving the packaging waste issue is investing in a variety pack system. Still, the standard solution doesn’t completely eliminate packaging waste, but Welker talks about how Douglas helped a large beverage producer that was interested in doing something about that:

  • This beverage company wanted to eliminate the need to pack the bottles into single-use 24-count corrugated trays before feeding the bottles into Douglas’s Prisma™ variety pack system variety pack system to be repackaged into 12-, 18- and 24-count variety packs.
  • The solution to the corrugated trays was to deliver the bottles in reusable plastic shells.
  • Despite being put off by the high costs, an analysis showed the ROI of the reusable shells was much greater than discardable corrugated trays.

Experienced packaging solutions to meet your unique needs

For companies looking for sustainable solutions, Douglas brings over 55 years of experience designing custom secondary packaging for cartons, pouches, bags, cans, cups, jars, bottles of all materials and more. “We have seen what works and what does not work in the supply chain in the marketplace, and our customer base can draw on those experiences,” Welker says. Get in touch with a Douglas team member now to learn more about how our line of innovative secondary packaging solutions can be completely customized to your unique needs.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom project success in healthcare
Telecom Project Success in Healthcare Usually Comes Down to Working with the Right Decision Maker
April 15, 2024

In the rapidly evolving landscape of healthcare technology, telecommunications plays a crucial role. As healthcare providers increasingly rely on digital solutions—from telemedicine to electronic health records—telecom companies are finding new opportunities and challenges in this sector. Successfully implementing telecom projects in healthcare requires a nuanced understanding of the industry’s legacy communications infrastructure, unique demands […]

Read More
visitor management systems
Enhance Security with Faster Adoption of Digital Visitor Management Systems
April 15, 2024

As workplaces evolve into hybrid environments, the urgency to replace traditional paper logbooks with advanced digital visitor management systems has become a critical focus for organizations aiming to bolster security. The reliance on outdated methods poses significant security risks, a concern highlighted by increasing incidents of unauthorized access and data breaches globally. This pressing […]

Read More
access control
Redefining Access Control: Mobile Credentials Integrate Security, Privacy, and IT Seamlessly
April 15, 2024

As businesses increasingly lean on technology to enhance security and operational efficiency, the topic of access control has surged to the forefront. This rise is particularly driven by advancements in mobile credential technology—a shift from traditional physical credentials to digital solutions hosted on personal devices like smartphones. The growing ubiquity of smartphones and heightened […]

Read More
brick-and-mortar store resurgence
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
April 15, 2024

What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to […]

Read More