Entering Excellence: What It Takes to Join the ‘Iron Maiden of Security Companies’

What does a 147-year-old company have in common with a classic British metal band?

It may seem far-fetched, but for JC Powell, Vice President of Sales Regional and National Accounts with Boon Edam USA, if his company were a band, there’s no doubt it would be Iron Maiden.

There’s no Eddie the Head at Boon Edam, but the family culture and close-knit work groups make sure their employees and customers have plenty of peace of mind.

“Boon Edam would be Iron Maiden, not because we have crazy, large, inflated heads that pop out behind screens, but, if you know anything about the band Iron Maiden, they are a large extended family. They travel together on a plane flown by the lead singer,” Powell said. “When you look at Boon Edam, from our president and managing director down, that same responsibility is taken. We view everybody as part of this family.”

That family includes a number of Regional Sales Managers who have to create relationships and listen to customers to understand their needs.

“What I’m really looking for in a potential candidate is somebody who is hungry, somebody who is humble, somebody who is a life learner, and somebody that is always curious, never complacent,” Powell said. “That goes back to the learning style and understanding, well, ‘Why did they buy my product?’”

From there, the process becomes something that is replicable rather than a one-off. That’s how Boon Edam turned into a company that has plenty in common with a band that started in 1975 and is still rocking today.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data center construction
Data Center Construction Demands Are Surging But Power, Permitting, and Planning Are Holding It Back
April 1, 2025

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S….

Read More
intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
biometric face authentication
Biometric Face Authentication Moves from High-Security to High-Convenience
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption, promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric face authentication is now…

Read More