Roof Talks: Environmental Roofs Drive Value


With an older roof or one with an expired warranty, one of the first things business owners might consider is how to replace it. “Why replace an entire roof, if you only need to recondition a small percentage of it,” said Chris Evans, Strategic Accounts Manager for Fortis Warranty. “That’s one of the ways companies can drive environmental, social and governance (ESG) value.” ESG measures how businesses contribute to environmental and sustainability challenges.

“We keep the existing roof in place instead tearing it off and sending it to a landfill which can create a number of trips to dumpsters and landfills, not to mention the use of new raw materials and products that will be needed for a new roof,” Evans said.

Fortis comes in with the experience, technology, and science to determine specific roof conditions and the reconditioing needed bring the roof into a Fortis Standard.

“It’s also a matter of protecting your investment,” said Micheal Du Bois, Strategic Accounts Manager for Fortis Warranty. “With millions of dollars in investments underneath a building’s roof, a risky roof risks it all.”

Companies have the opportunity to improve their ratings and building values with an environmental, social and governance mindset by considering roof reconditioning and long term roof performance management from Fortis.

“Ideally you want a performing roof in place as long as possible. And, if you take ESG into consideration, why waste a perfectly good roof, when you could utilize a reconditioning program to significantly expand this life of the roof or sometimes even it’s double the warranted lifespan of that roof system,” Du Bois said.

With Fortis, reconditioning a roof requires a fraction of the materials needed, saving businesses time and money.

Where a traditional roofing project could take one to two months or longer, depending on its size, and be highly disruptive to building operations,, Fortis limits their initial time on the roof to roughly a few weeks .

“When you talk about filling up landfills, the disruption of tearing off roofs and then and producing the raw materials needed for replacement projects, it’s not very environmentally aware on the surface,” Evans said. That’s why all of that is just tremendously minimized by Fortis’ solution.”

At Fortis, their solution equals a better value on roof life cycle cost, a guarantee return on investment and a quicker turn around because they aren’t slowed down by material or labor shortages – all while saving owners time, money and helping in their ESG efforts.

Visit the Fortis Warranty website to learn more.

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