Entering Excellence: What It Takes to Join the ‘Iron Maiden of Security Companies’

What does a 147-year-old company have in common with a classic British metal band?

It may seem far-fetched, but for JC Powell, Vice President of Sales Regional and National Accounts with Boon Edam USA, if his company were a band, there’s no doubt it would be Iron Maiden.

There’s no Eddie the Head at Boon Edam, but the family culture and close-knit work groups make sure their employees and customers have plenty of peace of mind.

“Boon Edam would be Iron Maiden, not because we have crazy, large, inflated heads that pop out behind screens, but, if you know anything about the band Iron Maiden, they are a large extended family. They travel together on a plane flown by the lead singer,” Powell said. “When you look at Boon Edam, from our president and managing director down, that same responsibility is taken. We view everybody as part of this family.”

That family includes a number of Regional Sales Managers who have to create relationships and listen to customers to understand their needs.

“What I’m really looking for in a potential candidate is somebody who is hungry, somebody who is humble, somebody who is a life learner, and somebody that is always curious, never complacent,” Powell said. “That goes back to the learning style and understanding, well, ‘Why did they buy my product?’”

From there, the process becomes something that is replicable rather than a one-off. That’s how Boon Edam turned into a company that has plenty in common with a band that started in 1975 and is still rocking today.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More
educator advocacy
Just Thinking… About How Rapid Shifts in AI and Policy Are Elevating the Need for Educator Advocacy in Texas Schools
December 3, 2025

Schools today are navigating a whirlwind of change, from new expectations in the job market to the growing influence of AI and the constant push to rethink accountability. That’s why conversations about educator advocacy matter so much right now. Texas, for example, ranks among the lowest ten states in per-pupil funding—even while boasting the seventh-strongest…

Read More
great leaders
Why Great Leaders Hire People Unlike Themselves
December 3, 2025

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

Read More
Automation
Just Thinking… About How Career and Technical Education Can Keep Up With AI and Automation
December 3, 2025

Automation and AI aren’t arriving someday—they’re already reshaping factory floors, logistics hubs, and technical workplaces right now. That shift is putting schools, especially Career and Technical Education (CTE) programs, on the spot: the jobs students are training for are evolving faster than most curricula. In its Future of Jobs Report 2025, the World Economic…

Read More