Being a Self-Starting Innovator

April 19, 2023
Chase Wasson

Athletes, especially at higher levels like college or professional, tend to view themselves through the lens of their sport. This can create issues when, after years of associating with their sport, they have to take their identity and transition it to “real life.”

So, how can high-level performers like athletes build their own brands that will last them well past the life of their sport?

On today’s episode of #Win the Day, host Chase Wasson met with Will Baggett, Co-Founder, Chief of Content and Brand Strategy, Monetize Your Message, to talk about his journey helping athletes with personal branding and what it looks like to be a self-starting innovator.

Personal branding can involve quite a few variables—genuineness, telling a story, and legacy, to name a few. But Baggett boils it down to two main things.

“A personal brand is two things: it’s consistency and frequency… Whatever you do on a consistent basis and whatever you do on a frequent basis becomes your brand. Because whenever I’m working with a large group of students or a large audience, I can’t tell every individual in there how to build a brand. Because there may be 300 different brands they want to build.”

Wasson and Baggett also discussed:

  1. Where the market for individuals leveraging their personal brand for corporate success is heading
  2. What makes high-level performers different in how they approach things and how grit unlocks the “it” factor
  3. How Baggett is helping athletes shape their lives after sports

He added, “I think when your brand is more so known for a way of doing things, a way of life, a way of temperament, or how you treat people, or how you approach your day, I think that will get you farther than the bells and whistles… Always start from the inside out.”

Will Baggett is Co-Founder, Chief of Content and Brand Strategy of Monetize Your Message. Baggett has a B.S. from the University of Mississippi in Exercise Science and a Master’s Degree in Sports Management Education from Baylor University. Baggett is a former major sports event administrator and has helped conduct the Super Bowl and high-profile college football games. Baggett is the author of The Blueprint for a Successful Career and the founder of the Texas Regional Sports Summit, which supports young professionals in their development.

Recent Episodes

Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
View episode

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

sales process automation
View episode

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

thaly palanisamy as new president
View episode

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…