The Future of B2B Marketing Lies in the Authenticity of UGC and the Efficiency of AI
A strong work ethic can shape a career long before it begins. That foundation guided one marketing leader through decades of corporate experience, where she collaborated with teams across the globe and built a reputation for persistence and follow-through. After retiring from a senior leadership role, Bridget Benedetti chose not to step away from the industry but to reimagine her impact—helping B2B companies embrace the authenticity of user-generated content (UGC) and the efficiency of AI as cornerstones of modern marketing.
How can marketing leaders turn constraints into opportunities—and what role can authenticity and technology play in bridging the gap?
On this episode of Crafted Journeys, brought to you by Digital Artisans, host Suzy DeLine speaks with Bridget Benedetti, Marketing Consultant at MarketScale. Their conversation explores Bridget’s career milestones, her transition into UGC coaching, and the lessons she’s learned about leadership, persistence, and the evolving role of AI in marketing.
In this episode, you’ll learn about…
-
Perseverance in Practice: Bridget shares her years-long effort to launch a customer advisory board, a project that ultimately opened doors to executive-level client relationships and reshaped engagement strategy.
-
AI as a Personal Assistant: From drafting emails to summarizing transcripts, Bridget highlights how AI has become a time-saving partner, helping marketers focus on strategy instead of busywork.
-
Collaboration and Culture: She reflects on the supportive, inclusive culture at MarketScale, showing how intentional connection and teamwork drive innovation across a distributed workforce.
Bridget Benedetti is a marketing consultant and user-generated content coach with MarketScale. Based in Peoria, Arizona, she previously served nearly a decade as Marketing Director at Hexagon, a global technology company where she collaborated with teams on multiple continents. Known for her persistence and collaborative leadership, Bridget has championed initiatives that strengthened client relationships and elevated marketing impact. Today, she helps B2B companies harness UGC and AI tools to meet modern marketing challenges with authenticity and efficiency.
Article written by MarketScale.
