Building Your Resume for SEO, Interview Prep, and Professionalism

Resumes are usually the key and, ultimately, the primary gateway to getting hired for a job. However, only some of these resumes make it to the recruiters who determine who gets hired for a job. According to CNBC, around 75 percent of resumes are not read by an actual human but are run through an automated reader. That is why in recent years, many experts have advised job seekers to use keywords and formats which can improve the odds of their resume making it past the automated reader and eventually into the hands of an actual hiring manager.

What should job seekers implement in their resumes, and how can they improve their resumes to stand out?

On an episode of “Hire Education”, host Gabrielle Bejarano was joined by certified corporate trainers at Catapult Solutions Group, Gina Hozumi and Drew Plaza. They discussed the best practices regarding resume creation and securing a job. They both work with clients and their resumes and know the best tools to ensure that resumes get past recruiters’ Applicant Tracking Systems.

Bejarano, Hozumi, and Plaza also discussed:

  1. Ensuring that your resume is optimized for automated tools used by recruiters and hiring managers
  2. Preparative steps that job seekers should utilize ahead of an interview
  3. What job seekers should consider when sending a resume and researching a company

Hozumi, a National Account Manager at Catapult Solutions Group, stated that job seekers should put themselves in the mind of the resume recipient and think of what they might want to know about them to present the best information.

“Never assume that whoever is going to be reading the resume will know what you are doing on a day-to-day, even if it’s pretty standard, because each role can be a little different. Therefore, being as descriptive as you can supplies information that brings a resume out. In addition, it shows the effort put into the resume,” said Hozumi.

In emphasizing the importance of company research, Plaza, a Senior Recruiter at Catapult Solutions Group, added that it shows initiative and effort when a job seeker wants to be more informed about the role and is actively seeking to be.

“Being able to know a little bit about the company may require you to visit the company page. Do you really want the job if you do not visit the page? Because if you were to put yourself in their shoes, if you don’t know anything about the company, why would they want you to work there if you didn’t take the time to gather necessary information?” said Plaza.

Gina Hozumi is a National Account Manager at Catapult Solutions Group and has been with the company for six years. She is also a graduate of the University of Rhode Island.

Drew Plaza is Senior Recruiter at Catapult Solutions Group and has worked at the company for four years. He is a graduate of the University of North Texas.

Follow us on social media for the latest updates in B2B!

Image

Latest

military
Just Thinking… About Applying Military Discipline and Decision-Making to Entrepreneurial Growth with Kris Groves
December 17, 2025

Career transitions rarely follow a straight line—especially for people coming out of the military. For many veterans, the challenge isn’t discipline or work ethic, but figuring out how deeply technical, high-stakes experience translates into civilian industries that speak a very different language. As more service members step into entrepreneurship, the real question becomes less about…

Read More
Hiring
Hiring Rewired: Human Intelligence in the AI-Driven Job Market
December 16, 2025

As artificial intelligence continues to reshape recruiting—from resume screening and job descriptions to candidate sourcing and interview workflows—the hiring process has become faster, more automated, and increasingly complex. According to the World Economic Forum, approximately 88% of companies now use some form of AI to filter or rank job applications, signaling how deeply embedded automation…

Read More
Expanding Monitoring in Acute Care and Beyond
Expanding Monitoring in Acute Care and Beyond
December 16, 2025

As hospitals look beyond the ICU to improve outcomes across the entire continuum of care, a key question emerges: how do you expand patient monitoring without overwhelming clinicians with more alarms, more noise, and more work? This episode—part three of a five-part Health and Life Sciences at the Edge series exploring The Future of…

Read More
mindset
Rob Paylor’s Mindset Masterclass After a Life-Changing Rugby Injury: Rise, Recover, and Redefine What’s Possible
December 16, 2025

Every year, an estimated 17,000 Americans suffer spinal cord injuries, many of which permanently alter the course of their lives.. For former collegiate rugby player Rob Paylor, a devastating injury left him paralyzed from the shoulders down. Doctors told him he would never walk or move his hands again. But instead of accepting that fate,…

Read More