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The ActOne Group

The ActOne Group brings you insightful conversations on trending topics in the staffing industry and important updates affecting businesses today, as we explore the evolving world of work, talent acquisition, and workforce management. Join us as we connect with industry experts and thought leaders to provide valuable insights and practical advice for employers, job seekers, and business professionals.

The ActOne Group

Career Paths: Media Strategy for Advertising & Marketing

MarketScale
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital and streaming powerhouses.

Jonathan pulls back the curtain on the behind-the-scenes work of media strategists. These experts ensure brands connect with their audiences by optimizing ad placements across diverse platforms. He breaks down how client marketing teams, ad agencies, and media sales groups like Disney Ad Sales collaborate to shape the broader advertising landscape.

Jonathan also shares practical advice for anyone eyeing a career in this fast-paced field. Skills like analytical thinking, strong communication, and proficiency in Excel and PowerPoint are essential. He also underscores the need for adaptability and a commitment to staying current with tech trends and shifting consumer habits. Curious about what it takes to thrive in media strategy? Don’t miss this insightful episode.

For more information or to connect about this episode, please click here.

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