Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

Embracing Cutting-Edge AI Tools to Drive ROI with Dennis Yu

Sonia Gossai
June 1, 2023
AI
artificial intelligence
Blitzmetrics
Content Factory
+more

Dennis Yu, CEO of BlitzMetrics discusses the transformative power and potential risks of artificial intelligence (AI) tools in the technology industry on the CoachYu Show. AI is being used to generate content, think for us, and police the internet for fake content. However, it can also create a lot of “garbage” content when used at scale.

Google’s recent algorithm change prioritizes E-A-T (Expertise, Authority, Trust) and a new factor, Experience. AI can enhance these factors, but it can’t replace them. Yu warns that those who fail to adopt AI tools risk being left behind.

Yu also emphasizes the importance of leveraging connections to stay up-to-date with technology developments and focusing on practical use cases that drive revenue when implementing new technology. The key is to look for repeatable processes and maintain the basics, such as updating WordPress plugins and ensuring Google Analytics is set up properly. The closer a technology is to the point of sale, the more leverage it has.

Recent Episodes

View episode

How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

Career Paths
View episode

Career Paths: Media Strategy for Advertising & Marketing

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

Sterling Hawkins
View episode

Navigating the Storms of Failure with Best-Selling Author & Investor Sterling Hawkins

Sterling Hawkins, best-selling author, investor, entrepreneur and keynote speaker, who is globally recognized as a leading expert in organizational culture, joins Dr. Travis Hearne on the Through the Storm podcast to talk about the storms of failure. Founder of the No Matter What Movement, he shows people how to practice trust to achieve the results…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert