Fixed Wireless Access

Fixed Wireless Access (FWA (Fixed Wireless Access) summit on December 6, 2022, looked at the state of the market, use cases, and outlook for FWA deployments. The increase in 5G adoption, greater spectrum availability, and technical development of FWA architecture create the perfect scenario for FWA scalability.

So, what are wireless communications companies saying about FWA? At the summit, Verizon’s SVP of Technology, Strategy, and Planning, Adam Koeppe, said Verizon already factors fixed wireless onto their network. “We absolutely ensure that the network capacity is there to meet the demand of customers, and that is what we do on a daily basis. That’s how we engineer and run the network. And that’s really not that much different from what we’ve done for the last 20 years of wireless.

Chad Foos, Director of Enterprise Solutions at SOVA, added additional context to the importance of fixed wireless access capacity.

Chad’s Thoughts

“And thinking about it, out of all the technologies that s SOVA helps their customers support and deploy, the internet’s gotta be one of the most important, right? It’s a big deal when the internet goes down. And it’s a big deal when I’m not able to open an office for a customer cause it’s taking too long to get a circuit there.

Or maybe there are too many internet service provider options or a lack of internet service providers. So fixed wireless access has been a game changer for us because we’re able to deploy much faster to our customers just due to the availability of the Verizon Wireless network. It allows us to standardize our recommendations to customers.

So when we are recommending technologies to customers. At SOVA we wanna make sure that technology is gonna meet their needs and their needs seem to be around availability and robustness. And, fixed wireless access luckily seems to, hit both those points and availability. If you really peel it back a little bit, what customers are doing today is they’re having to juggle between lots of internet service provider options. So if they have work-from-home employees or if they have offices that are in different states, businesses are often juggling thousands of internet service provider options, which is a little bit of a nightmare when it comes to support.

Accounting, turn-up, disconnections. All of that is harder when you have more than one option. So the availability of the Verizon network allows us to deploy a standardized solution when customers come to us and are looking for connectivity. And then the reliability. And this is a funny question because if I were to think about my internet connections over the last 10 years, particularly my broadband connections, I can think of many examples of when that broadband connection went down. I can think of many examples when offices had to choose maybe a different provider than, the standard one. But I cannot think of a time where my cell phone was working and then just all of a sudden, it stopped in the same spot that I was standing in. So the reliability of the wireless network in my opinion and my experience is much more robust than some of the other internet service provider options that I’ve used in the past.

Now, I will say I’ve gone in areas where the cell network wasn’t so good and that’s where I would if I were to deploy in that area I would use myself, I would use a company like SOVA to prep that area first prior to deploying fixed wireless access in that area. But generally speaking, if I’m in a good cell area or it’s been prepped to receive good cellular network that connection is more reliable than any of the other internet connection options that I have today. So from an availability and reliability standpoint, wireless fixed wireless access definitely hits the marks and, what it’s allowing SOVA to do today is, meet the requirements of our customers.

Customers are asking us to deploy circuits and internet connectivity at a faster pace than we’ve seen.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More