Google Agrees to Change Online Ad Model After French Fines

Google agreed to change its online advertising model after France’s Competition Authority recently fined Google €220 million for overstepping its dominant position in the market and leveraging its vertical integration in online advertising. This is the first time Google has been challenged in this regard.

On this episode of MarketScale TV, host Courtney Echerd talked with Colin Pape, Founder of Presearch, a decentralized search engine created as an alternative to more prominent engines. The duo discussed what this means for search engines, both big and small, how Google’s practices might change, and whether decentralized internet usage will be part of the solution.

Google currently has a significant hold on the market when it comes to online advertising. The numbers speak for themselves, according to Pape, with Google raking in more than $100 billion in ad revenue with an unprecedented market monopoly within the online space.

“Google obviously has tentacles that run deep,” Pape said. “They’ve got the number one search engine, the number one video platform with YouTube, number one map and email platform, and it all ties together around the number one advertising platform that reaches into all these different properties and extends out to all the other publishers through the AdSense network.”

The way Google has everything integrated gives them a significant advantage, as they are the basic default on most of these platforms. It makes it difficult for other platforms to compete, Pape said, as it takes multiple steps to use different platforms, while Google’s is just one click away. Currently, ten states have accused Google of manipulating its tools to favor its own online and stifle competition.

Listen to hear more about Google’s recent fines and how Pape is working to redefine search engine operations through Presearch.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More