Gossip about Gossip: Funding Nature Conservation Projects through Collectibles on the Hedera Network

July 26, 2022

Host Zenobia Godschalk invited Toni Caradonna, CTO of Porini Foundation, to discuss how blockchain technology is used in nature conservation. The Porini Foundation is Swiss-based, “The goal of the foundation is to adopt innovation technology for nature conservation. Protecting nature and the people who live in these areas,” said Caradonna.

The Porini Foundation works to conserve nature and people through disruptive technology. “We adopted and created zero carbon blockchain in 2014,” said Caradonna. Porini Foundation partnered with Hedera last year to build Nature Collectibles. With these NFTs, the foundation can count on recurring income to protect endangered species. Blockchain transparency allows donors to see how their money is being used.

With the first purchase, 100% of the proceeds are distributed to the protected area. “Primary market, the first issuances go to the protected area, even if we have other costs,” said Caradonna. Once a collector has all the species in a collection, they can re-sell the collectibles. If they choose to re-sell a collectible, a part of the proceeds go to the seller, and a part of it goes back to the foundation. Caradonna further explained, “In the secondary market, the re-seller makes some money, but also the interest goes toward the protected area.” Through blockchain transactions, the market is securely transparent.

Hedera can extend its mission further by focusing on the Nature Collectibles and carbon credits. Together, Hedera and the Porini Foundation have strengthened their capabilities while also lending to the healing and conservation of an important cause. Learn more by downloading the Nature Collectibles app.


Recent Episodes

entrepreneurial mindset
View episode

  Adopting an entrepreneurial mindset is increasingly essential in today’s diverse professional world. This approach, emphasizing resilience and innovation, is applicable in various careers, encouraging individuals to see opportunities in challenges and to think beyond conventional methods. SkillPointe recognizes the importance of aligning this entrepreneurial spirit with career aspirations. The organization assists individuals in transforming […]

earn and learn programs
View episode

  Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]

View episode

In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]