Skip to content
‹ Back to IndustriesProfessional AV

Hiring Made Human: Hiring & Retaining AI-Enabled Talent

The podcast episode discusses hiring and retaining AI-enabled talent, featuring insights from Alex Swartzall on the impact of AI on the workforce. The conversation focuses on the necessary skills for modern hiring and the importance of adaptability. The episode provides practical advice for building a future-focused, AI-smart workforce.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Business Services · · Ai Ready WorkforceAi-enabled TalentBrett HowroydNicole Mcmurray
Share

Key takeaways

01

AI reshapes the workforce, focusing on skills like resilience.

02

Organizations should prioritize adaptability over technical know-how.

03

AI can enhance employee retention through personalized career paths.

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In this episode of

The AppleOne Podcast

— Hiring Made Human series — host

Brett Howroyd

is joined by co-host

Nicole McMurray

for a powerful conversation on one of today's most urgent topics: hiring and retaining AI-enabled talent.

Their guest, Alex Swartzall, Managing Director of Insights at Jobs for the Future, brings both big-picture perspective and actionable insight into how AI is reshaping the workforce—and what leaders can do about it.

From redefining job roles to empowering employees as AI collaborators, Alex walks listeners through the skills that matter most right now (think resilience, agility, and lifelong learning), and why hiring for adaptability may be even more important than technical know-how. She shares why your existing team could be your biggest AI asset—and how to unlock their potential through upskilling and trust.

Brett and Nicole also explore how AI can be a retention tool, helping organizations personalize career paths, increase engagement, and create a future of work that works for everyone.

AI can be a retention tool, helping organizations personalize career paths, increase engagement, and create a future of work that works for everyone.

Alex offers a look inside JFF's new AI Ready Workforce report, revealing how AI is affecting tasks—not entire jobs—and why leaders should prioritize the "human spark" in both hiring and decision-making.

Leaders should prioritize the "human spark" in both hiring and decision-making.

Wondering how to keep hiring human while embracing the power of AI? This episode delivers a thoughtful, inspiring look at where we're headed—and how to get there.

Whether you're an HR leader, executive, or someone navigating the changing job landscape, this episode is full of practical takeaways for building a future-focused, AI-smart workforce.

Connect with our guests:

Alex Swartzall – jff.org/ai

Nicole McMurray – nmcmurray@appleone.com | 📞 407-786-6411

For more information or to connect about this episode, please click here.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

BS
Business Services
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com's Arcadia Central Station is the central production communications hub at Łódź's Sectoral Skills Centre for Recording and Sound Reinforcement, connecting studios, control rooms, lecture rooms and other areas. The building's infrastructure is based on NETGEAR AV Series switches and a Dante Audio-over-IP network. Students get hands-on experience with wired, wireless and IP-based intercom workflows.

  • 01The Łódź centre's network runs on NETGEAR AV Series switches with Dante audio-over-IP, which Commercial Audio's CTO said made Clear-Com an ideal fit.

Oct 6, 2026

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica Servicios Audiovisuales has commissioned an 11.4-meter Alfalite UHD Finepix 1.2 LED wall for a new TSAmediaHUB monitoring room in Aravaca, Madrid. Servers feed it over NDI, so sources can be distributed centrally and layouts adapted to the needs of each operation.

  • 01Fed over NDI video-over-IP, Telefónica's Aravaca wall makes the arrangement of broadcast feeds a server setting that can be adapted for each operation.

Oct 3, 2026

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Vendors draw the same line: transcoding and graphics move to the cloud, while intercom, tally and camera shading stay on site. Riedel says the connection back to on-site talent, cameras, tally and IFB can still undermine the production or the business case. Hybrid looks like where things settle.

  • 01Dillon’s analysis suggests hybrid cloud-plus-venue production is where things settle, making on-site hardware for latency-bound work a long-term facility plan item.
  • 02Interoperability standards such as SMPTE ST 2110 and NMOS handle the plumbing. The question to put to vendors now is how their systems provision, configure, tear down and monitor services alongside other vendors' gear.

Oct 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

BS
Business Services

Host, Hiring Made Human

Brett Howroyd hosts the Hiring Made Human series. He leads discussions on modern workforce challenges, focusing on AI and talent acquisition. Brett collaborates with co-host Nicole McMurray to provide insights into hiring and retaining AI-enabled talent.

NM
Nicole McMurray

Co-Host

AppleOne

Nicole McMurray co-hosts the Hiring Made Human series, offering expertise in workforce management and AI-driven talent acquisition strategies. She engages with industry leaders to discuss the future of work.

AS
Alex Swartzall

Managing Director of Insights

Jobs for the Future

Alex Swartzall is the Managing Director of Insights at Jobs for the Future. He discusses how AI is reshaping the workforce, advocating for skills such as resilience and lifelong learning. Alex emphasizes the importance of adaptability over technical skills.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512