Home Pricing: Make the Most of Selling One of Your Biggest Assets

AS
Adrienne St. Clair
Jun 2, 2023
Home Prices home valuation housing market real estate Rob Jensen Rob Jensen Company

 

The U.S. housing market, marked by a series of ebbs and flows, is currently experiencing a modest recovery. According to the latest S&P CoreLogic Case-Shiller US National Home Price Index, home prices, which rose by 0.4% in March 2023, are being nudged upwards by a scarcity of inventory, as fewer homes are listed for sale, thus driving up demand and prices. This low supply, coupled with stabilizing mortgage rates, has intensified competition among potential buyers, affecting home pricing and overall market affordability.

Though national home prices are growing at a minimal rate year-over-year, regional disparities exist. Miami and Chicago have seen notable growth, while other areas like Seattle and San Francisco are experiencing a decline, highlighting the geographical variance in this recovery.

The future of the housing market, however, lies in the balance of economic uncertainties like Federal Reserve policies and debt ceiling negotiations. Amid this volatile environment, home sellers are advised to strategically position their properties. Making homes appealing, setting competitive prices, and synchronizing marketing efforts are essential tactics for successful sales in this challenging climate.

Rob Jensen, a veteran real estate broker and owner of Rob Jensen Company, offers some insights into pricing your home competitively – and profitably.

Rob’s Thoughts:

“There are three factors that contribute to you selling your home for the highest price possible. Everybody loves new stuff, so the more your home looks, feels, and smells clean, the better. Whether that’s carpet, paint, staging, or just a deep clean. Price your home competitively. This will drive up interest, demand, and hopefully multiple offers. If you overprice your home, you run the risk of sitting there with little to no interest. And be sure and launch all of your marketing on the same day. This allows out-of-state buyers to feel comfortable making an offer, which drives up demand and your sales price.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More
construction
Empowering Excellence: How Rick Ward Elevates Southwest Construction Services
November 13, 2025

In an industry where timelines tighten and jobsite complexities grow by the day, quality assurance has become one of construction’s most defining—and differentiating—disciplines. At its core, QA isn’t just about correcting mistakes; it’s about building systems and people capable of preventing them in the first place. This is especially true in specialized sectors…

Read More
training
Empowering Teams Through a Modern Training Culture
November 13, 2025

Training may be the backbone of any skilled trade, but in waterproofing—where mistakes can compromise entire structures—it becomes a defining competitive advantage. At Southwest Construction Services, the evolution of training reflects a larger industry shift: seasoned crews now rely less on formal classroom sessions and more on hyper-focused, on-site guidance tailored to the…

Read More
quality assurance
Ensuring Excellence: How Quality Assurance Shapes Every Successful Project
November 13, 2025

In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…

Read More
Related
Startup
Software & Technology
Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership
November 12, 2025
Adrienne Mageors
Healthcare
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

Read More
healthcare
Healthcare
Company Overview and Mission
November 10, 2025

In this inaugural episode of Vantiva Voices, host Jim Conti sits down with industry leaders to explore how connected technology is reshaping home healthcare, aging-in-place solutions, and the patient experience. From intelligent devices and data-driven insights to the power of connectivity itself, Vantiva is leading the charge in making care more personal, proactive, and…

Read More