How Pickleball is Changing the Landscape of Racquet Sports: A Look at the Game’s Rapid Growth and Community-Building

Pickleball is the fastest growing sport in North America. The game, which intersects elements of tennis, badminton, and ping-pong can be played indoors and outdoors and is popular among players of all ages and skill levels. As a result, there has been a growing business surrounding the sport of pickleball. One of the primary areas of business within pickleball is the sale of equipment. This includes pickleball paddles, balls, nets, and other accessories. So, how is pickleball changing the landscape of racquet sports, and what is driving its rapid growth in popularity?

On today’s episode of Tuesdays with Morrisey, host Adam Morrisey speaks with Ross Chaifetz, the Principal Chaifetz Group, to talk about the social aspect of pickleball and how it has fostered a sense of community among players.

Chaifetz’s advice: There is a growing business in developing and managing pickleball facilities. As the sport becomes more popular, there is a need for dedicated pickleball courts that are designed specifically for the sport. Many municipalities, parks, and recreation departments are now investing in the construction of dedicated pickleball facilities, and private companies specialize in building and managing pickleball courts and facilities.

“Generally speaking, players don’t live in and compete in their home market. We review teams and markets to excite concentrated communities around the league. So it’s each team’s respective responsibility to brand themselves, market themselves and engage their local communities,” said Chaifetz.

Morrisey and Chaifetz also discussed…

  • What the appeal of pickleball is and how the sport has evolved?
  • The future of pickleball and where the sport is headed in the next few years?
  • How the COVID-19 pandemic has impacted pickleball and how players have adapted to changes in the sport and competition

“Our opportunity right now is building the audiences as much as possible in converting people to regular viewers,” said Ross.

Ross Chaifetz serves as Principal at Chaifetz Group, focusing on venture and growth investing. A graduate of Entrepreneurship from Miami University. He has been with the Chaifetz group for six years.

Follow us on social media for the latest updates in B2B!

Image

Latest

Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More
How to Scale Events Without Losing the Wow Factor
How to Scale Events Without Losing the Wow Factor
September 17, 2025

In this episode of Secured, host Mike Monsive, CEO of ASAP Security, reconnects with Idan Koren, CMO of Verkada, for a conversation about what it really takes to scale events without losing their impact. Idan shares how his team manages nearly 500 events a year—ranging from intimate gatherings to Verkada One, the company’s flagship…

Read More