How Verizon Business Utilizes UGC for Sales Enablement
In this episode of UGC for B2B, host David Dabney welcomes Cesar Teran, Verizon’s Sales Enablement Lead for Channel, to explore how user-generated content (UGC) is transforming training and team engagement at Verizon Business.
Cesar shares the journey of introducing UGC into Verizon’s training initiatives, emphasizing the importance of authenticity, collaboration, and celebrating contributions. He highlights that by involving real employees—those who use the products daily—the training becomes more relatable and impactful. Collaboration across teams brings a diversity of perspectives, making the content more engaging and reflective of real-world scenarios.
To encourage participation, Cesar provides templates, coaching, and a non-judgmental environment that puts creators at ease. The result? Content that not only educates but inspires.
The conversation also explores how internal UGC can be repurposed for customer education, marketing, and employer branding, and how effectiveness is measured through engagement, knowledge retention, and behavioral change.
Looking ahead, Cesar sees UGC playing a key role in a decentralized, peer-driven learning model—especially as tools like AI and immersive tech come into play.
Listen in to hear how Verizon is leading with content created by the people who know it best.
