Humanizing Communication at toth shop


Sometimes the greatest inspirations occur in the wee small hours of the night. Time: 2 a.m. on May 23, 1912. Place: Hungary, the village of Paczin. Her decision was to leave the only home she’d ever known to escape an arranged marriage and the unsettling events in eastern Europe, soon to be engulfed in the war to end all wars. With no understanding of English and no friends or relatives in America to meet, Erzsébet Toth’s only inspiration was the desire for a better life. And in America, she found it.

Erzsébet Toth’s remarkable story serves as the spark of inspiration for her great- granddaughter, Meg Toth Seitz. Seitz never met Toth in life, but Toth’s spirit shines within and guides her professional and personal journey working with clients to focus on humanizing communication.

Providing a human voice to global communications is the heart and lifeblood of toth shop. On this episode of Staight Outta Crumpton, Meg Seitz, CEO of toth shop, shares her philosophy on this unique approach to humanizing communication. Show host, Greg Crumpton, and Gabrielle Bar wanted to know how Seitz helps her customers get their message out.

“If we are working with a business or a brand, we are helping them shape what communication looks like, sometimes daily,” Seitz said. “But mostly weekly, monthly, and quarterly basis. We will work a lot with their teams: communication, marketing, sometimes PR, in figuring out what the messaging is on that daily, weekly, monthly basis, so they are putting themselves out there as much as feels comfortable.”

Bar, Crumpton, and Seitz discuss…

● Why toth shop writes in lowercase letters

● Getting people’s attention through words and writing

● Experimenting and testing concepts, ideas, and writing approaches to find what resonates with an audience

“Sometimes clients work really hard on a piece, and they put it out there, and it doesn’t get the likes and the engagement, and that leaves people, and I think it’s natural; you feel a little insecure, or you’re disappointed, and I think for me, in those moments when it happens with a client, it’s coaching them to keep trying.”

Meg Seitz is a two-time Top Ten Peter Drucker Challenge Winner, Founder and CEO of toth shop, and Co-Founder of toth + fay. Seitz holds a Bachelor of Arts degree in English from Kenyon College and an MBA from Wake Forest University School of Business, as well as a variety of certificates ranging from high-performance mindset to crisis communications from institutions including Yale University, the Department of Homeland Security, and IDEO

Follow us on social media for the latest updates in B2B!


Marketing like March Madness
Marketing Like March Madness
March 31, 2023

Over three weekends every March, America catches a fever. March Madness is back, in full swing, and if the latest ratings are any indicator, fans are watching college basketball like never before. As marketing and sales professionals is there anything that we can learn from marketing like March Madness?    Naturally, brands, marketers, and advertisers […]

Read More
Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

Read More
DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

Read More