Improving LinkedIn Posts 101

LinkedIn has become a popular platform for professionals to connect, network, and share valuable information. As a marketer or business owner, it’s important to understand how to use LinkedIn effectively to promote your brand and increase engagement. In this blog post, we’ll be discussing some tips on how to use LinkedIn a little bit better, so that your posts get some extra engagement.


1. Use media in your posts

Always post with a photo or video that’s going to help your engagement and make sure people interact with it. Adding visual content to your posts can increase engagement and make your content more memorable. According to LinkedIn, posts with images receive 98% more comments than those without.

2. Add links to your posts

Consider if you’re promoting a post that you want people to engage with on LinkedIn or go to a website. If you want them to go to a website, add a link. If you want to engage people on LinkedIn, make sure that you add your photo or your video directly to the platform and it will be prioritized.

3. Write a personal and valuable message

Write a message that is personal and valuable. Explain why it’s important and why people should pay attention to it. Avoid generic posts that do not provide any value or insight to your audience. Be sure to keep your tone professional and relevant to your industry.

4. Tag relevant organizations and people

Tag relevant industry organizations, companies, and people. Tag individuals that helped make this post relevant, make it happen, or have some stake in it. This can help increase your post’s visibility and engagement. Tagging industry influencers and experts can also help you reach a wider audience and establish your brand as an authority in your field.

In conclusion, using LinkedIn to promote your brand and increase engagement requires a strategic approach. By following these tips, you can improve your LinkedIn presence and make the most out of this valuable platform. Remember to keep your posts personal, valuable, as well as relevant, and don’t forget to use media, and tag relevant organizations and people. Happy posting!

Follow us on social media for the latest updates in B2B!


Conversations from Shoptalk Europe: Retail Refined meets with Christoffer Sellin from COS
June 6, 2023

Shoptalk Europe 2023 brought the technologies and channels driving the future of retail into a clear perspective. This year’s annual event from May 9-11 in Barcelona allowed Retail Refined’s Melissa Gonzalez to sit down with key stakeholders making a difference in the market. COS (Collection of Style) is a European fashion brand doing innovative things […]

Read More
PGA Tour LIV Golf Merger
Why the Merger of the PGA Tour and LIV Golf is Great for Golf
June 6, 2023

The PGA Tour, LIV Golf, and DP World Tour have announced their merger, putting an end to the conflict that has dominated sports business news for the past 18 months. This merger is expected to bring more financial opportunities, increased accessibility for fans, and a variety of golf events. It is seen as a […]

Read More
Accessing the Cloud in the Clouds, Are We There Yet?
SmartSky Networks | Accessing the Cloud in the Clouds, Are We There Yet?
June 6, 2023

Within the world of business aviation, accessing the cloud in the clouds, Are We There Yet? To answer this question, Host Grant Harrell looks to SmartSky Networks, an industry-leading organization that has established a next-generation air-to-ground (ATG) network that provides an unmatched connected experience inflight for both cabin and crew. SmartSky Networks’ patented beam-forming […]

Read More